Master Changan unveiled the Alsvin sedan on 11th December at a large scale press conference at Marriott Karachi, followed by the commencement of local production at their plant in Karachi on the 14th of December 2020. Exactly one month from the debut, the company has now officially announced the prices of Alsvin sedan today on the 11th of January 2021.
Available in 3 variants in two engine & transmission options, the Changan Alsvin sedan is priced as:
|1.37L MT:||Rs 2,199,000|
|1.5L DCT AT:||Rs 2,399,000|
|1.5L DCT LUMIERE AT:||Rs 2,549,000|
All prices are ex-dealer which means customers in Peshawar and Karachi both can buy at the same price, without paying any extra freight cost. Bookings of the sedan are now open however the first 3 days are exclusive only for those lucky winners who pre-booked the vehicle. Bookings for the public will open from the 14th of January with deliveries set to commence from March 2021.
Introducing the vision behind Changan Alsvin, Danial Malik, the CEO of Master Changan said:
“Our next car is the essence of the same win-win philosophy where the customer doesn’t have to compromise on their dreams. A car that can bring unparalleled value to our customers, our dealers, auto-parts manufacturers and the nation overall. This is a car that will transform the landscape of the Pakistani automotive industry by bringing features and technology to the customers in the segment that they could previously only have dreamt of.”
Commenting on the pricing strategy, Shabbir Uddin, the Director Sales and Marketing said:
“The starting price is even less than many hatchbacks available in Pakistan whether locally assembled or imported from Japan. Whereas the price of 1.5L DCT LUMIERE is around the same as the stripped down models of other subcompact sedans assembled locally. The additional features offered in 1.5L DCT Lumiere edition compared to the highest price of comparable alternate cars in this segment are Sunroof, Cruise Control, TPMS, Start-Stop Technology and Heated side mirrors. Such features worth at least Rs 200,000 above the comparable alternate model which are priced at around 3,000,000. In that sense Changan Alsvin offers the value of a 3.2m at a price of Rs 2,549,000.”
Shabbir added that cars in Pakistan are heavily taxed. The retail prices are loaded with 17% Sales Tax and a 5% FED on retail level in addition to custom duties. So the retail price of the Alsvin 1.5L DCT Lumiere edition of 2,549,000is actually only Rs 2,075,000 without Sales Tax and FED. The government should consider reduction of taxes to make automobiles more affordable for the masses and increase total volumes which would in turn result in higher revenue generation for the government.
Furthermore in order to ensure transparency & eliminate the investor-made bookings, the company will allow only 1 person to book the Alsvin in a month as per the CNIC data. Plus the payment through pay order/ demand draft must have to be made from the account of customer whose name matches with the booking order.
With the given prices the Changan Alsvin is all set to shake the domestic market and will not only create problems for the likes of Toyota Yaris and Honda City but will also entice Suzuki Swift, Cultus and Kia Picanto buyers into opting for a quality sedan.
What is your take on the 2021 Changan Alsvin prices in Pakistan, let us know with your comments.