Comments on: Akio Toyoda Fears Toyota Will Become Boring Again https://carspiritpk.com/akio-toyoda-fears-toyota-will-become-boring-again/?utm_source=rss&utm_medium=rss&utm_campaign=akio-toyoda-fears-toyota-will-become-boring-again Pakistan's Trusted Automobile Blog Fri, 17 Nov 2023 10:40:37 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: Ali Khan https://carspiritpk.com/akio-toyoda-fears-toyota-will-become-boring-again/#comment-15054 Fri, 17 Nov 2023 10:40:37 +0000 https://carspiritpk.com/?p=75914#comment-15054 🤷‍♂️🤦‍♂️ For example, talking only about interiors... Toyota camry interior https://kubrick.htvapps.com/htv-prod-media.s3.amazonaws.com/images/orlando-toyota-1662757322.png?resize=660:* Toyota Camry Hybrid Interior: https://cars.usnews.com/static/images/Auto/custom/15031/2023_Toyota_Camry_Hybrid_Dashboard_1.jpg Toyota Prius interior https://www.motortrend.com/uploads/2022/12/02_2023-Toyota-Prius-Limited.jpg?fit=around%7C875:492.1875 Toyota Corolla hybrid https://fairwheels.com/wp-content/uploads/2021/01/12th-Generation-Toyota-Corolla-Hybrid-Sedan-front-cabin-full-interior.jpg <span>In the case of the Prius and the corolla especially, its just a sea of black plastic. What the Japanese companies excel at is talking cheap materials and making them look "premium". </span>As you can see the interiors are ok, bland, inoffensive and not taking risks. By contrast: BYD Han Hybrid/EV: https://cimg3.ibsrv.net/ibimg/hgm/1920x1080-1/100/752/byd-han-ev_100752831.jpg MG MG5 Sedan https://resource.digitaldealer.com.au/image/1738828381655174f62c563782833314_0_0.jpg Hyundai Sonata interior https://static.pakwheels.com/2021/07/182542507_483008643033061_838742813854140385_n.jpg Hyundai Santa fe: https://static.pakwheels.com/2023/08/2023-hyundai-santa-fe-elite-hybrid-review-51.jpg MG MG7 GT: https://www.chinapev.com/wp-content/uploads/2023/03/MG7_1.jpg MG MG5 EV Estate car (UK). This is considered a <strong><u>budget</u></strong> EV in the UK market https://st.arenaev.com/specs/mg/mg-mg5-inter.jpg Chery Tiggo 8 pro: https://propakistani.pk/wp-content/uploads/2022/03/Tiggo-8-Int.jpg <em>“I constantly fear that Toyota will go back to being an ordinary company."</em> <span>Well, stop drifting and smelling the fumes, get out of the car and take a good look at what you yourself are doing. Spreading lies about EVs. Toyota being sighted as a disruptive influence to climate accords. Self inflicting harm on Toyota by denying fast adoption of EV technology and forcing Toyota to be left far behind. What's extraordinary about that?</span>]]> Toyota could do interesting when they wanted, for example the Toyota Sera. But if you look at their main stream cars, you have to admit, they do tend to look non offensive or sterile or bland or mechanical by design. That way more people would be ok with buying them. Bespoke designs or adding design elements tend to polarize peoples choices. But still, Toyota could do with actually looking at the competition using their eyes and passions and not just pleasing the boss with raw data and saying “they are similar on paper”. 🤣🤷‍♂️🤦‍♂️

For example, talking only about interiors…
Toyota camry interior
https://kubrick.htvapps.com/htv-prod-media.s3.amazonaws.com/images/orlando-toyota-1662757322.png?resize=660:*

Toyota Camry Hybrid Interior:
https://cars.usnews.com/static/images/Auto/custom/15031/2023_Toyota_Camry_Hybrid_Dashboard_1.jpg

Toyota Prius interior
https://www.motortrend.com/uploads/2022/12/02_2023-Toyota-Prius-Limited.jpg?fit=around%7C875:492.1875

Toyota Corolla hybrid
https://fairwheels.com/wp-content/uploads/2021/01/12th-Generation-Toyota-Corolla-Hybrid-Sedan-front-cabin-full-interior.jpg

In the case of the Prius and the corolla especially, its just a sea of black plastic. What the Japanese companies excel at is talking cheap materials and making them look “premium”. As you can see the interiors are ok, bland, inoffensive and not taking risks.

By contrast:
BYD Han Hybrid/EV:
https://cimg3.ibsrv.net/ibimg/hgm/1920×1080-1/100/752/byd-han-ev_100752831.jpg

MG MG5 Sedan
https://resource.digitaldealer.com.au/image/1738828381655174f62c563782833314_0_0.jpg

Hyundai Sonata interior
https://static.pakwheels.com/2021/07/182542507_483008643033061_838742813854140385_n.jpg

Hyundai Santa fe:
https://static.pakwheels.com/2023/08/2023-hyundai-santa-fe-elite-hybrid-review-51.jpg

MG MG7 GT:
https://www.chinapev.com/wp-content/uploads/2023/03/MG7_1.jpg

MG MG5 EV Estate car (UK). This is considered a budget EV in the UK market
https://st.arenaev.com/specs/mg/mg-mg5-inter.jpg

Chery Tiggo 8 pro:
https://propakistani.pk/wp-content/uploads/2022/03/Tiggo-8-Int.jpg

“I constantly fear that Toyota will go back to being an ordinary company.”
Well, stop drifting and smelling the fumes, get out of the car and take a good look at what you yourself are doing. Spreading lies about EVs. Toyota being sighted as a disruptive influence to climate accords. Self inflicting harm on Toyota by denying fast adoption of EV technology and forcing Toyota to be left far behind. What’s extraordinary about that?

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