World’s leading EV maker BYD of China, is on the verge of stepping into Netherlands. The company has appointed Louwman Group as its national dealer partner marking an important phase for BYD as it continues to expand its eco-friendly electric passenger vehicle business in European markets.
Louwman will offer a digital platform for online ordering, customer service and assistance, and also provide both offline sales and after-sales services for BYD passenger vehicles through its huge dealer network at key locations across the Netherlands. Several physical stores will be opened at key locations in the Netherlands, starting with Amsterdam. From September, customers will be able to visit the pioneering store in Amsterdam and review BYD’s latest models.
BYD, which recently surpassed Tesla becoming the largest NEV maker of the world has more than 27 years of experience in battery research and development, BYD is globally renowned for its pioneering technology and world-leading innovations in eMobility solutions across all types of transportation, including electric buses, trucks, vans and passenger vehicles. BYD is also the only NEV producer to have developed its own powertrain systems, batteries, automotive semiconductors, drive-motors and motor controller systems.
Empowered by leading technologies such as the Blade Battery and e-platform 3.0, BYD has reached a new milestone with sales of new energy passenger vehicles exceeding 2 million units. To date, BYD is the first & the only automaker to fully stop the production of combustion engine vehicles and focuses on battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) only. This strategic decision supports BYD’s vision for a sustainable future, driven by electrification for a better life, underpinning its core brand proposition: Green·Technology·Future.
Commenting on the development, the General Manager and Managing Director at BYD Europe and International Cooperation Division, Michael Shu said:
“We are proud to start our BYD passenger vehicles journey in the Netherlands with such an experienced and respected partner as Louwman. Louwman’s market recognition and resources combined, will enable BYD to rapidly establish brand awareness and generate sales of our world-leading new energy passenger vehicles in the Netherlands. Like BYD, Louwman is a business that thrives on being innovative. Together we look forward to achieving our shared vision to accelerate electrification and zero-emission transport in the Netherlands.”
Eric Louwman, the President of Louwman Group said:
“It is an exciting partnership and fits perfectly with our goal of ‘Mobility for Life’. BYD is the world’s leading NEV manufacturer who is known around the globe for groundbreaking battery technology, which is at the heart of all BYD’s impressive new energy vehicles. We are delighted to offer a wide appealing range of eco-friendly BYD vehicles to our customers in the Netherlands with the reassurance of superior safety, long range performance and high standards of all-round quality. Leasing companies are already showing great interest in various models.”
This is an important milestone for BYD to penetrate into the European markets. BYD has already established its presence in Norway, after which it had focused its sights on the Benelux region, which includes Belgium, Netherlands, and Luxemburg. While Louwman will be the national sales partner for BYD in the Netherlands, the Chinese EV maker is looking to ink a deal with Inchcape to cover Belgium and Luxembourg markets. The company is already expanding its wings in RHD markets such as Thailand and Australia where its marketing its vehicles under Atto nameplate.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com