Honda Atlas is offering an array of interesting offers to lure customers amid drastic decline in sales. In order to revive the ailing sales, the company is now offering:
- 1 Year Free Maintenance on Civic Turbo RS
- Free Navigation with Civic Turbo Oriel
- Free Registration with Honda City (excluding 1.3 MT variant)
- Free Registration with BR-V
This offer is valid till the 31st of March 2020. Honda is confident that the move will help give a boost to the sales of its vehicles which are suffering from 64% decline in case of Civic & City and 47% decline with the BR-V model.
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It is imperative to mention that Honda observed 108 non-production days since the beginning of this fiscal year as the company had to keep its plant shut during the last 6 months of previous year due to thousands of piled up unsold stocks in its inventory. Despite this, the company announced to increase the prices of its cars by up to Rs 100,000 on the 16th of January 2020 even when there was no additional duty or tax imposed and the Rupee had recovered by 5.5% against the US Dollar.
Honda Atlas also suffered from a 74% decline in profits to Rs 710.2 million in 9 months ended December 31, 2019 on the back of a massive drop in volumetric sales. The company had recorded earnings of Rs 2.68 billion in the same period of previous year.
Whether this recent promotional move will bring Honda Atlas the desired results in Pakistan, we will have to wait to find out. Want to share your thought, let us know with your comments.
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com