Hyundai Group Opens Korea’s Largest Driving Experience Center

Hyundai Motor Group has inaugurated the largest domestic “HMG Driving Experience Center”, which combines a driving experience facility and a driving test center with up to 8 courses.

The HMG Driving Experience Center was built within the Korea Technoring Proving Grounds spread over 1.26 million square meters. It is the largest facility in South Korea where various driving and brand experiences are possible at the same time by adding a 2 story, 10,223m2 customer-only building to the driving test center.

The center also includes a second-story building to accommodate 15,000 visitors annually. Currently, imported carmakers like BMW, Audi, Mercedes-Benz run their own driving experience programs, but only BMW owns its physical center in Incheon that opened in 2014 as the Asia’s first driving experience center.

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The opening ceremony held on Wednesday was attended by Hyundai Motor Group Executive Chair Chung Euisun, Hankook & Company Chairman Cho Hyun-beom, South Chungcheong Province Governor Kim Tae-heum and other industry insiders. The automaker plans to promote “excellent” performances of Hyundai, Kia and Genesis cars and allow more customers to experience the brand and the latest automotive technology.

The 8 courses are comprised of wet and dry ground, speedway, gymkhana and slalom course, drift, kick plate, and an off-road course. Hyundai said the courses will offer different levels of driving education programs based on the visitor’s level of driving and also a taxi experience which the visitors can experience a ride with professional driver.

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The center will also offer various convenient facilities, such as relaxation lounge, lesson rooms connected to the course’s starting point, an exhibition hall for the latest and concept cars, a simulator experience zone, a dining area and a brand shop. The center will be opened to the public from 16th September 2022.

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