Indus Motor Company (IMC) the assemblers of Toyota cars in Pakistan on 28th May 2022 announced a landmark achievement of rolling out 1 million vehicles in Pakistan since it began operations back in 1993.
The 1-millionth unit, a Toyota Corolla Altis Grande, was lined off at the company’s plant at Karachi. The celebration was attended by over 4,000 employees and representatives from Toyota, which included Yoshiki Konishi, current Executive Advisor & President-elect, Toyota-Daihatsu Engineering & Manufacturing.
From producing 20 units a day & just over 7,000 units annually and a single model (Corolla) back in 1993 to over close to 65,000 units a year and four locally assembled models today, IMC has come a long way. Since commencement of commercial production, the company has to date, cumulatively produced 761,700 units of Corolla, 45,400 units of Yaris, 111,900 units of Hilux and Fortuner (combined), under the Toyota badge whilst around 81,000 Cuore with the Daihatsu badge, according to the data.
Congratulating the IMC team, Mr Konishi expressed:
“For the last 3 decades, our Team Toyota Pakistan has constantly striven to exceed our customers’ expectations by making high quality, reliable and safe vehicles that met all challenges with great success, growing from strength to strength in making Toyota the leading & trusted brand in Pakistan. Your leadership & pursuit to support the development of the local auto manufacturing industry is commendable. I am sure this helps our effort to create more and more Toyota fans in Pakistan. We are fully convinced Pakistan market has a great potential and we have high expectations of IMC.”
Expressing himself, the company’s Chairman, Mohamed Ali R Habib said:
“Toyota & Japan have remained the most committed partners for Pakistan and very recently, we celebrated the 70th anniversary of the establishment of the country’s diplomatic relations with Japan. We value our relationship and send our warmest wishes to the people of Japan. The level of localization we have achieved would not have been possible without the constant support and endeavors of our partners. I would like to congratulate each and every individual on my team for achieving this milestone and many more to follow, InshaAllah, together.”
On this occasion, the CEO of IMC, Ali Asghar Jamali said:
“Alhamdolillah, today is a proud, yet a very humbling moment for all of us at IMC. It’s the realization of a dream envisioned by our late Chairman, Ali Habib. The past 30 years have been a journey of crests and troughs, but what has seen us through is the resilience, persistence and commitment to quality that has helped us reach this far. We are proud of our contributions to the auto industry and the country’s economy.”
Commenting on the future outlook, Jamali said IMC has invested US$30 million on upgrading the plant and gearing up to expand production capacity to 76,000 units annually by November this year. He went on to add:
“Our people are our biggest strength by far and I am very grateful and thank them for their dedication. We are surely blessed with the best people, dealers, suppliers and a powerful brand and of course, our loyal customers whom I want to especially thank for patronizing us over the years. Like we say at Toyota, we don’t make customers for life, we make customers for generations.”
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com