The latest generation of Isuzu D-Max has been doing exceptionally well in terms of sales in markets where its offered. Known as the rival of world famous Toyota Hilux, the new D-Max has been creating problems for its counterpart ever since the 3rd generation debuted in late 2019.
In its first year of presence in Thailand, the 3rd gen D-Max outsold Toyota Hilux to become the highest selling pickup truck of 2020. And even today the Hilux despite getting blessed with a through facelift in mid 2020 with mechanical & engine upgrades is unable to create any problems for the new Isuzu D-Max.
Latest data from Thailand’s reputed motoring portal HeadLightMag shows that in June 2022 the D-Max topped the charts yet again for 6th consecutive month with 17,076 units followed by 11,175 units of Toyota Hilux Revo. There hasn’t been a single month so far in calendar year 2022 where Hilux was able to outpace the D-Max in Thai market.
So far between January and June 2022, Isuzu D-Max has witnessed sales of 92,344 units in Thailand with Hilux at the second place by bagging 75,766 units. Sales of 3rd gen D-Max stands 22% higher than that of Hilux Revo. Keep in mind the competition in pickup truck segment in Thailand is mainly between the Hilux and D-Max. If you see the sales chart below, the rest of the contenders are nowhere even near to the sales figures of the above mentioned two.
The new 3rd gen Isuzu D-MAX boasts visual as well as mechanical upgrades compared to the out-gone model we have here, which as Isuzu says are intended to make it more efficient & safer with improved driving dynamics. The new D-MAX has been able to attain full 5-star crash test rating from ASEAN NCAP, ANCAP as well as EuroNCAP testifying its superior safety standards.
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com