Kia has achieved its highest ever market share of 3.9% in Europe during the first half of 2021 according to the data released by the European Automobile Manufacturers’ Association (ACEA). Over the same period, Kia UK Limited recorded its second highest half-year sales, and achieved a best-ever first-half market share of 5%.
The passenger car market across the EU, EFTA and UK markets grew 27.1% overall compared to the first 6 months of 2020 when the pandemic closed showrooms across the globe. Kia’s growth over the same period was an incredible 40.8%, with sales of 251,236 year-to-date compared to 178,393 during the same period last year. Throughout the first-half of 2021, Kia UK registered 45,277 units, making up 18% of Kia’s European sales in the same time period.
Commenting on the achievement, Jason Jeong, President at Kia Europe said:
“As the automotive sector begins to recover from the pandemic, we welcome customers back to our showrooms. Since the company’s brand relaunch at the beginning of the year, we have seen strong growth in our passenger car market and have now achieved our highest ever market share in Europe. This is a testament to the strength of the new Kia brand and our inspirational range of electrified and low-emissions vehicles. As we look toward the second half of the year, we are confident that the introduction of the EV6 and all-new Sportage will attract new customers to the Kia family and further boost our market share across Europe.”
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com