Comments on: Struggling to Revive: The Market Failures Among Pakistan’s Recovering Car Sales https://carspiritpk.com/market-failures-among-pakistans-recovering-car-sales/?utm_source=rss&utm_medium=rss&utm_campaign=market-failures-among-pakistans-recovering-car-sales Pakistan's Trusted Automobile Blog Sun, 22 Dec 2024 08:42:25 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Ali Khan https://carspiritpk.com/market-failures-among-pakistans-recovering-car-sales/#comment-18435 Sun, 22 Dec 2024 08:42:25 +0000 https://carspiritpk.com/?p=88673#comment-18435 Ok so lets start with the last Part first.

Looking at Haval, we have two SUVs with a total of 5 variants between them. The H6 1.5L, 2.0L AWD and Hybrid and the Jolion Hybrid and Non-Hybrid.
By contrast for Toyota we three vehicles with a total of 16 variants! Yet, looking at the %, Haval is beating them hands down. Actual number of sales for Toyota are a little more but haval came close to Toyota’s sales figures with just two vehicles and their five variants. Makes you think.

Bolan’s sales, it not clear if these are the sales numbers for the new one or the old one before the discontinuation. If that is the case then its a case of people quickly buying the old bolan before the new one and the big price hike. More like a panic buy.

The cases for the D-Max and the BJ40 are strange. The D-Max is doing very well in other markets such as Thailand, Australia, Kenya, South Africa etc. While the BJ40, now introduced in other markets such as, again, south Africa and Philippines, is doing very good as well. In Pakistan, maybe its just bad marketing.
In the case of the BJ40 we know this for a fact because since the day it launched it has always been referred to as the “jeep copy”; and that has put a lot of people off. The fact of the matter is, BAIC since the 80s was a local partner for jeep and other US brands in China. It, under license, got jeep to share its old wrangler designs and tech with them so they could develop their own local 4×4. And they gave it the designation of ‘BJ’. That is not an in appropriate or unfortunate choice of words but in reality it stands for ‘Beijing Jeep’. And it is a very good, very capable, off-roader. But unfortunately it seems the marketing team at Sazgar never took the time to actually clarify this fact and emphasize it.
The other more important thing is. LOWER ITS PRICE!!! it must be less than a caror! its just too high right now!

And what can be said about Suzuki. The others have all made it clear that they will not get into budget models. Suzuki is the only one with their piss poor offering which are standing between Pakistan and a healthy import policy of small used cars only (no new car imports allowed!) which will not only help people get good cheap choices but it will also boost the government’s tax collection as car registration and import are the few areas where people will gladly pay the tax; But with in reason!!! (Tax it too much and you will screw it up!!)

Lastly, I think its time to introduce the recent facelift of the Hyundai Sonata. And the key condition with said launch must be that the price DOES NOT GO UP TOO MUCH or at all!

https://upload.wikimedia.org/wikipedia/commons/thumb/4/44/Hyundai_Sonata_2.5T_N_Line_DN8_PE_Ultimate_Red_Metallic_%283%29.jpg/1280px-Hyundai_Sonata_2.5T_N_Line_DN8_PE_Ultimate_Red_Metallic_%283%29.jpg

https://upload.wikimedia.org/wikipedia/commons/thumb/1/1b/Hyundai_Sonata_2.5T_N_Line_DN8_PE_Ultimate_Red_Metallic_%288%29.jpg/1280px-Hyundai_Sonata_2.5T_N_Line_DN8_PE_Ultimate_Red_Metallic_%288%29.jpg

https://upload.wikimedia.org/wikipedia/commons/thumb/a/a5/Hyundai_Sonata_N_Line_DN8_PE_Dark_Gray_N-Line_Interior_%283%29.jpg/1280px-Hyundai_Sonata_N_Line_DN8_PE_Dark_Gray_N-Line_Interior_%283%29.jpg

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