Nissan Drastically Slashes the Price of Ariya EV in China

Japanese automaker Nissan has announced a drastic reduction in the Ariya EV prices in China. The move comes just a week after Toyota announced a major price reduction for its bZ4X EV in China and after a flurry of similar price cuts by automakers including Tesla and Mercedes EVs earlier.

According to information, Nissan has announced a price reduction of 60,000 RMB (approx $8,700 USD) for the Ariya EV in China. The starting price of Nissan Ariya has been reduced to 224,800 RMB around $32,700 USD), which is a 21% decrease.

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Nissan launched the Ariya EV in China in October 2022, and it is the only electric vehicle by Nissan sold in the Chinese market. As of the end of January 2023, Nissan has sold 1,272 units of Ariya, accounting for about 0.08% of the EV market in China. In the recent quarter, 0.6% of Nissan’s vehicles sold in China were pure EVs, against an industry average of 21 EVs out of 100 vehicles.

Related: Angry Tesla Owners Protest Against Surprise Price Cuts in China

Strong competition from domestic automakers in China– the world’s largest EV market has impacted the sales of many renowned car makers which are forced to announce massive price cuts to lure buyers into opting for their EVs.

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Sales of Dongfeng-Nissan, the Japanese brand’s arm in the Chinese market stood at 902,000 vehicles in the year 2022, a year-on-year decline of 21.4%. Nissan brand sales, the main revenue source, dropped 23.6% to 80,000 vehicles, while the Venucia brand saw an 8.8% year-on-year increase to 96,000 vehicles. The Infiniti brand had an annual sales figure of only 6,391 vehicles.

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