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Pak Suzuki Suffering from 50% Decline in Sales

Car sales in Pakistan continued to show slow recovery from the impact of COVID-19 after the lockdowns were eased. 10,123 units of passenger cars were sold in July which is a 20% improvement over 8,446 units sold in June 2020. However on year-on-year basis this is still 7% less than 10,968 units sold a year earlier in July 2019.

Related: Winners and Losers of July 2020

Interestingly however, Honda and Toyota witnessed 68% and 46% improvement in sales respectively, on year-on-year basis whereas Pak Suzuki suffered from an alarming 40% drop. Sales of Suzuki cars in Pakistan were on a constant decline from last year or so, but the company was largely helped by the Alto 660cc which was the only car in its portfolio selling in handsome numbers. However since the beginning of this year, sales of Alto have also subdued resulting in an overall decline in Pak Suzuki’s numbers.

Pak Suzuki started to post quarterly losses & decline in profits from last year; the company suffered from a net loss of nearly Rs 3 billion for the year ended December 2019 and then witnessed a quarterly loss of Rs 941 million in the period ended 31st March 2020. Astonishingly Pak Suzuki has suffered from 6 consecutive quarterly losses already.

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For the first time the company observed non-production days in the first two months of this calendar year due to considerably low demand. Bear in mind this was before the COVID-19 lockdowns which were enforced towards the last week of March causing an additional blow to Pak Suzuki’s miseries.

If we look at the figures below, not a single Pak Suzuki vehicle saw decent sales during last year. In fact the stats show a miserable decline which also renders the ongoing financial woes of the company.


The Alto 660cc having completed its 1 year since launch saw 30,916 units sold in FY2019-20 however if we observe, Pak Suzuki was able to sell a handsome 23,678 Alto units in the first 6 months of the fiscal year (averaging 3,946 units per month), whereas in the remaining six months, the sales saw a 70% decline with just 7,238 units of Alto being sold (averaging 1,206 units a month).

Related: Is It Game Over for Pak Suzuki Alto?

Even if we disregard the last 3 months of fiscal year 2019-20 which were affected by the COVID-19, sales of Alto stood at 4,298 units between January & March 2020, averaging 1,432 units a month. This is still 64% less than what Pak Suzuki had sold during the first 6 months of Alto’s launch. Now with the beginning of new fiscal year 2020-21, Pak Suzuki sold only 2,158 Alto units in July 2020 compared to 4,584 units of Alto 660cc in July 2019 witnessing a 53% year-on-year decline.

In total, Pak Suzuki had sold 130,002 cars in FY2018-19 (including Mehran) whereas it sold only 65,815 cars in FY2019-20 registering a -49.3% decline which means the sales are literally cut into half. One can’t really blame COVID-19 for this result as the pandemic only occurred towards the last quarter of the fiscal year, however the sales performance has been on a nosedive well before that & is needed to be seriously addressed by the company.

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Like all other assemblers operating in the country, Pak Suzuki has been frequently giving major price push to its vehicles despite horribly low sales. From the looks of it, things might not go too well for Pak Suzuki and the local auto industry at large. In these times of uncertainty, particularly after the COVID-19 pandemic, consumers are spending on essential goods and services, and perhaps are far from their minds. It might take a long time for things to settle down which might result in further financial despair for the company.

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