Automakers in recent times are updating their logos & brand identities to signify the shifting towards adapting newer technologies. Nissan, BMW, Volkswagen, Opel, Maserati, Lotus, Proton, Geely, KIA & Peugeot are among the carmakers to have revamped their logos recently while adapting a flat 2-dimensional styling to facilitate the use on digital platforms.
Related: Peugeot Reveals Its New Logo
Now French automaker Renault is about to renovate its logo, the existing iteration of which was introduced in 2015 and has been around for hardly 6 years. The new logo, which reminds of Renault’s logo from the 1970s, exemplifies the ‘Nouvelle vague’ for Renault, with the idea to bring something new, vibrant and modern.
Renault’s new logo was already revealed during Renaulution, where it adorned the front grille of the Renault 5 Prototype. According to Renault design director, Gilles Vidal, all of the company’s cars will switch to the new logo by 2024.
The new corporate look has been in the works since 2019 and Renault decided it would make sense to show it first on its new electric supermini. The redesigned logo will be Renault’s 9th identity refresh since its inception over a hundred years ago. Gilles Vidal describes the logo as being “uncluttered, with no signature or typography.” He said:
“The new logo is more iconic, simple and meaningful, a true timeless signature, without superfluous effects or colors, with a contemporary takeover of the lines, an essential part of our graphic heritage.”