Earlier this week Sazgar Engineering Works Limited (SEWL) who enjoys Greenfield investment status under the Auto Policy 2016-21, revealed to have teamed up with another renowned Chinese automaker in addition to their existing collaboration with BAIC of China.
Now according to the company, SEWL has joined hands with Haval, which is an automotive marque owned by famous Chinese automaker GreatWall Motors (GWM).
Haval was first introduced in 2013 as GWM’s dedicated sub-brand for crossovers & SUVs. Since then, Haval has been introduced in various markets across the globe where it is doing quite well including Australia, Argentina, Bangladesh, Bulgaria, New Zealand, Russia, South Africa, Benin, Tunisia, Côte d’Ivoire, Chile, Paraguay, Ecuador, Guatemala, Bolivia, Peru, Malaysia, Saudi Arabia, UAE, Iraq, Iran and other countries.
According to Sazgar’s letter to the Securities & Exchange Commission of Pakistan, the vehicle assembly and technical cooperation agreement (with Haval/ GWM) which includes the assembly, sales and after sales service of passenger & commercial vehicles is subject to the approval from relevant government authorities.
SEWL was in process of introducing a range of BAIC vehicles in Pakistan including sedans, hatchbacks, crossovers and SUVs however the production got delayed due to COVID-19 pandemic according to company sources. Though according to company sources, the venture is in still in position to begin test production by March 2021.
This seems like a new trend in the local auto sector to have deals with more than one carmaker. Al-Haj in addition to FAW joined hands with Proton, followed by Lucky Motors which in addition to KIA are now bringing in Peugeot branded cars in Pakistan. SEWL’s collaboration with BAIC and now Haval will give them an edge with a diverse product portfolio, especially since Haval has a huge array of quality crossovers & SUVs and looking at the recent trend of an array of such vehicles being introduced in Pakistan, one can’t deny the fact that SEWL is too, looking serious to tap the crossover segment instead of conventional sedans & hatchbacks.
More information on this development to be updated as & when available. Stay tuned to CarSpiritPK.