When you are out to buy a car it is very important to choose the right color. Although deciding on car color is not as important as selecting a particular brand or an engine, it can however, affect the car’s value in a longer run.
Metallic colors tend to last long compared to not-metallic ones, that’s why car manufacturers often charge an extra amount if you select a metallic color. If your car has a metallic color, chances are, it can fetch a higher price if you decide to sell it in future.
It is a general rule of thumb that light colored cars are easy to maintain compared to darker ones. Particularly when you live it dusty areas, keeping a dark colored car clean is always a tough ask. However it is generally believed that darker colors tend to enhance the persona of a car and render a bolder appearance.
Car makers sometimes use bold colors to help establish a new model in the public’s mind. One example is the Cerulian Blue in Pak Suzuki Cultus. It’s actually quite a unique color but when buying a just-launched car, don’t be carried away by what seems exciting but is just a marketing gimmick; it could be obsolete in few years’ time. In the past you may have observed several unique colors that were introduced with the newly launched cars but after some time they were discontinued thus leaving the owners with a dismal resale value of their cars in used-car market.
White, black, silver and grey are considered as safe colors. These are also labeled as universal colors as these are popular in every corner of the world. These colors have generally a decent resale value and are considered easy to keep & maintain as well as repainting- should you need to get a body repair work done.
Out of market colors
As mentioned above car makers may use bold colors to help establish a new model in the public’s mind. However when the goal is reached, the manufacturer simply discontinues the color and that puts a negative impact on the resale value of the car.
In addition, there are colors popular in specific countries and may not be preferred here in our market. Particularly when you are buying an imported car you will come across several unusual colors ranging from soapy green to orange and girly magentas to even baby pink! You may however strike a good deal in terms of price by opting an out-of-market color, but its always a nightmare to sell one!
Below are some of the popular colors among car buyers:
One of the easiest colors to maintain. However on the downside it misses the ‘exclusivity’ factor as sheer number of cars are found in white color. Also there are different shades of white available, Indus Motors alone is offering 2 different shades of white. Plus there are metallic version of white found among used JDM imports too.
It is a very popular color but has been observed that generally new-car buyers prefer black but as its extremely tough to keep black in its prime state, it loses the interest among used-car buyers. Generally black car will fetch a decent resale value within the first 5/6 years of its life.
It is loved for its elegance and simple maintenance. The fading effect is hardly evident on silver cars so its popular among used-car buyers and keeps the resale value of your car at its peak. Few years ago people believed silver to be dull and unimaginative but in recent years its undoubtedly the most popular color in demand.
Has been a popular color in every times. Grey is also considered a sober yet safer color with a neutral hue. The metallic versions of grey have been around for quite some time with different names in our market. It is a popular color in both local as well as imported cars.
Other than the above, beige metallic color is also considered easy to maintain. The dirt effect is less evident on this car, however as the car gets old the fading is more visible compared to silver. Over the period of time local manufactures have offered this color in different times but the popularity among buyers is relatively low.
There were other colors that were once extremely popular among car buyers but lost their charm over the years. However its always important to pay attention to the exterior and color of the car. Never keep your car standing in direct sun light for a prolonged period of time, cars that are usually parked under direct scorching sun light all day long, tend to lose color quite rapidly. Also use proper car washing methods as using ordinary detergents will also deteriorate the color of your vehicle.
Given a chance to buy, which color will you go for? Cast your vote and mention in your comments.
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com