Stellantis to Revive Legendary Lancia Brand

Lancia is considered as a legendary Italian car brand that has 10 World Rally Championships under its belt, more than any other automaker. However the financially troubled Lancia has been reduced to a shell of its former self as the company only builds a single model called Ypsilon, a below-average rather boring hatchback that is sold only in Italy.

Lancia Integrale
Lancia Integrale

Now thanks to the recent merger between FCA and PSA Groupe to form Stellantis, Lancia may finally return to its former glory. According to Automotive News Europe, Lancia will release up to 3 new models within the next five years. The newly appointed Stellantis CEO Carlos Tavares will give each brand 10 years to succeed.

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Tavares has reportedly tasked his chief designer Jean-Pierre Ploue with creating an all-new model range for the Lancia brand. Sources close to this project say Ploue is currently working on a small car, a compact crossover, and a compact hatchback. The small car will likely replace the existing Ypsilon, while the crossover could be related to the upcoming 2022 Alfa Romeo Tonale.

geneva alfa romeo thumb
Alfa Romeo Tonale
According to industry sources, the first new Lancia, which will also be the first electric Lancia in the brand’s 115-year history will arrive by mid 2024 as a replacement of Ypsilon with a gasoline version to be released as well. As per reports, new Lancia upon success in its home market will be considered to be launched in other markets too.

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