Toyota has once again topped the list of Interbrand’s most valuable automotive brands of the world with a brand value of US$59.757 billion. The figure represents a 10% increase in brand value from the previous year, putting Toyota in 6th place in the overall Top 100 Best Global Brand; up from 7th position last year.
The Japanese automaker is closely followed by Mercedes-Benz as the second most valuable automotive brand after the German automaker saw a 10% increase in brand value to US$56.103 billion in 2022. Tesla of USA is in the third position with a 32% increase in brand value – the largest increase in brand value and the fastest growing among other automotive brands – at US$48.002 billion.
BMW is at 4th place after slipping from third position last year, despite increasing its brand value by 11% to US$46.331 billion. Then comes Honda valued at US$22.837 billion, Hyundai at US$17.314 billion, Audi at US$14.976 billion, Volkswagen at US$14.819 billion, Ford at US$14.431 billion and completing the Top 10 list is Porsche at US$13.504 billion.
Compared to the 2021 list, Tesla is the only brand to move up a place (from fourth to third place) while the rest of the top 10 positions in 2022 for automotive brands remain unchanged from before. Aside from Tesla, Ferrari also saw a significant increase in brand value by 31% – making it the only other automotive brand to record an increase in brand value by over 30%.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com