Toyota is the Most Valuable Automotive Brand in 2022

Toyota has once again topped the list of Interbrand’s most valuable automotive brands of the world with a brand value of US$59.757 billion. The figure represents a 10% increase in brand value from the previous year, putting Toyota in 6th place in the overall Top 100 Best Global Brand; up from 7th position last year.

Related: Porsche Overtakes VW as Europe’s Most Valuable Carmaker

The Japanese automaker is closely followed by Mercedes-Benz as the second most valuable automotive brand after the German automaker saw a 10% increase in brand value to US$56.103 billion in 2022. Tesla of USA is in the third position with a 32% increase in brand value – the largest increase in brand value and the fastest growing among other automotive brands – at US$48.002 billion.

BMW is at 4th place after slipping from third position last year, despite increasing its brand value by 11% to US$46.331 billion. Then comes Honda valued at US$22.837 billion, Hyundai at US$17.314 billion, Audi at US$14.976 billion, Volkswagen at US$14.819 billion, Ford at US$14.431 billion and completing the Top 10 list is Porsche at US$13.504 billion.

Related: BYD Becomes the Third Most Valuable Automaker Globally

Compared to the 2021 list, Tesla is the only brand to move up a place (from fourth to third place) while the rest of the top 10 positions in 2022 for automotive brands remain unchanged from before. Aside from Tesla, Ferrari also saw a significant increase in brand value by 31% – making it the only other automotive brand to record an increase in brand value by over 30%.

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