https://carspiritpk.com/toyota-starts-making-rav4-for-suzuki/?utm_source=rss&utm_medium=rss&utm_campaign=toyota-starts-making-rav4-for-suzuki Pakistan's Trusted Automobile Blog Mon, 22 Jun 2020 09:12:51 +0000 hourly 1 https://wordpress.org/?v=6.7.2 https://carspiritpk.com/toyota-starts-making-rav4-for-suzuki/#comment-4894 Mon, 22 Jun 2020 09:12:51 +0000 https://www.carspiritpk.com/?p=33731#comment-4894 The thing is Suzuki is not a preferred carmaker anywbere except Japan,India, Pakistan, Hungry or Uganda and even in these countries all suzuki excels at are small cars. Nobody wants to buy nything suzuki except for small hatchbacks and this deteiorates their brand image so suzuki wants toyota’s bigger vehicles to maintain and increase consumer base.
Another reason is Japan and India, both suzuki’s key markets are moving towards electrificarion for which suzuki needs toyota’s RD and their lead in electrification.
Toyota needs suzuki for one thing ‘India’ as it is one of toyota’s top 10 markets but toyota was never sucessful in small cars there so they need suzuki’s expertise in making small cars that Indians would love. Also, upcoming african middle class will need small hatchbacks which toyota will need suzuki for as Maruti Alto ( the Indian Alto version) is already popular in Africa. Infact, Toyota already sells rebranded version of Suzuki Baleno as Toyota Glanza in India and also sells Suzuki Vitara Brezza in their African showrooms.

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