With the 2018 FIFA World Cup getting closer, Chinese premium SUV brand WEY, has signed Cristiano Ronaldo as their brand ambassador in an official ceremony held in Madrid today.
Jens Steingräber, CEO of WEY, while talking to media said:
Our cooperation will make a significant difference as part of the most exciting cross-border cooperation of 2018. As the Chinese leader of premium SUVs, we have always focused on innovation through research and development, offering safe and quality products to be first in the market. This partnership with Ronaldo will strengthen the influence and international appeal of WEY, bringing greater appeal to the brand. “
WEY, one of the leading and most recognized brands in the industry is currently redefining its brand positioning of “Made in China” to become a global symbol of China. WEY is a premium vehicle division of Great Wall Motors, one of the largest automakers in China. Introduced in April 2017, WEY focuses on high-end SUVs and new energy vehicles.
VV7, with Cristiano’s 7
Among the models that WEY has in the market, highlights the VV7 , a crossover that has a level of finishing and equipment that places it in the premium segment, with outstanding technological systems of safety and driving aid. It has a 2.0 liter turbocharged 4-cylinder engine, that develops a staggering 235 horsepower.
This model, with the number 7 in its nomenclature, was present at the signing of the agreement between the car firm and the Portuguese footballer of Real Madrid. Bear in mind Cristiano Ronaldo also plays with number 7 on his shirt. At the event, Cristiano Ronaldo said:
“I was eager to work with WEY, we share the same values: persistence, perseverance and courage, this is the first time I collaborated with a premium SUV brand of China, and in the VV7 I have also discovered the strength that these brands offer. I hope that with this collaboration, Chinese fans can receive more surprises.”
Teaming up with Cristiano Ronaldo will enable the WEY brand to get more international exposure and popularity. This year, WEY will continue to focus on brand building and will also cooperate in multiple sectors, such as culture and entertainment as well as sports and leisure.