I suppose that you do not mean what unruffled means that is why you claim excessive marketing as the reason that Toyota Hil-ux is loosing it.
Marketing campaign does not mean that a product is being overtaken by the competitor, otherwise, G.N.L. would not be doing it. To the contrary, BMW and every other automaker tout their product regularly, are they all a fail? Answer is no.
As for where am I getting my facts, well, are you walking or traveling with your eyes closed? Look at traffic flow on Shah-rah-e-Faisal paying attention to registration number of Toyota Hil-ux, observe the buying habits of class that buy these kind of vehicles then perhaps you shall know what I mean by indifferent.

unruffled??? where do you go for viewing sales figures???? toyota is forced to go fo TV campaign and paying huge sums in PAKWHEELS and you are saying sales are unruffled

I heard same comments at the launch of D-Max, the Toyota Hilux sales still remain unruffled significantly. Despite, the wide gap of 0.5 to 0.7 million PKR between the two vehicles.