Winners and Losers of January 2020

Auto sector in Pakistan is experiencing tougher times since last couple of years, however the situation got even bleak ever since the beginning of this fiscal year. Car sales have already declined by 44% due to constantly rising car prices, added duty & taxes and soaring interest rates, and there is no sign of improvement in near future.

Related: Sorry Period for Local Auto Industry Continues

However on month-on-month basis, car sales witnessed a slight improvement of 1.08% in January 2020 since sales generally remain subdued during the end of year as buyers wait for the New Year to make their purchase. Still the sales witnessed a depressing 44% decline on year-on-year basis. According to the data released by Pakistan Automotive Manufacturers Association (PAMA), 69,192 passenger cars were sold in the first 7 months of this fiscal year compared to 123,391 units sold in the corresponding period a year earlier.

According to this data, while some models showed recovery in January 2020, there were some which went down the drain despite the beginning of New Year. Let’s see which of the local assembled vehicles were the Winners in January and which were the Losers.


Models December 2019 January 2020 Difference
Isuzu D-Max 14 40 185%
Honda BR-V 121 332 174%
Toyota Hilux 171 427 150%
Honda Civic & City 884 1,878 112%
Toyota Fortuner 76 150 97%
Suzuki Cultus 918 1,701 85%
Toyota Corolla 2,085 3,445 65%

Isuzu D-Max which recorded its lowest-ever sales in December 2019 posted the greatest improvement in January with 185% increase in sales. All 3 Honda models witnessed a good progress on month-on-month basis followed by Toyota which saw Hilux witnessing the most increase as well as Fortuner & Corolla making decent improvements. The only Suzuki among the Winners was Suzuki Cultus, the sales of which improved by 85%.


Models December 2019 January 2020 Difference
Suzuki Ravi 1,714 783 -54%
Suzuki WagonR 1,207 567 -53%
Suzuki Alto 3,700 1,794 -52%
Suzuki Swift 277 144 -48%
Suzuki Bolan 841 564 -33%

The Losers of January all comprise of Suzuki models with Ravi leading the table having recorded -54% less sales than December 2019. The craze of Alto 660cc also seems to be dissipating since it saw a negative 52% dip in sales whereas WagonR suffered a damaging 53% decline as well. Swift registered its lowest ever sales of just 144 units followed by the Bolan which saw -33% decline in sales.

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