Audi AG Willing to Assemble Cars in Pakistan


Pakistan’s new Automobile Policy 2016-21 has definitely started to show its fruits. In the latest development, German car maker Audi AG has expressed its interest to set up an assembly plant in Pakistan and, through its authorized importer in the country, & submitted a letter of intent to the Board of Investment (BoI) for consideration.

Related: AUDI starts feasibility study to assemble cars in Sindh

Ali Khan, head of automotive at Premier Systems Private Limited, which is the authorized importer for Audi AG in Pakistan, confirmed these developments in an exclusive interview with The Express Tribune.

Audi AG has expressed the interest via its authorized importer in Pakistan to set up an assembly plant in Pakistan. The land for the plant has been purchased in Korangi, near one of Pakistan’s biggest industrial estates, and would mean a fresh investment of over $30 million.

Audi AG is represented in different countries through either authorized importers or assembly/manufacturing plants. Pakistan is one of 57 countries where Audi AG is represented by an authorized importer.


Related: Audi Pakistan Website Goes Live

Ali Khan, head of automotive at Premier Systems further added:

Audi AG first signed a memorandum of understanding with the Sindh Board of Investment (SBI) to consider Pakistan as a potential market in May this year. We studied the automotive policy to see if it’s a viable case. After three-and-a-half months, we, on behalf of Audi AG, sent the letter of intent to BoI, expressing that we would like to assemble vehicles in Pakistan.

A 5-10% decrease in price could be witnessed in the lower-engine models of Audi, if the assembly plant is established in Pakistan. Audi currently sells 900 imported units a year in Pakistan, this number is expected to go up once the assembly plant is given the go-ahead by the BoI.

Full Story: The Express Tribune


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