Honda Atlas got off to an OK start in 2024. Though still not the best, the company sold 1,339 units in January which is 49% more than the 901 units it sold in December 2023. However, compared to January 2023, the numbers were still 18% less.
For Honda, the 6th-generation City continues to spearhead sales with 898 units in January 2024, up 43% compared to the 626 units sold a month ago in December. The second bestseller for Honda was the Civic sedan with 309 units sold in the first month of the new year.
The situation of HR-V and BR-V sales is still very depressing. Sales of both the vehicles remain below the 100 units mark with HR-V clocking 73 units while BR-V managing only 59 units. While BR-V showed a 64% improvement over the 36 units sold in December 2023, HR-V witnessed a 6% decline compared to 78 units sold in December.
Although sales in the first month of the new year are usually strong, Honda’s 1,339 vehicles in January 2024 pale in comparison to the company’s heyday, when monthly sales averaged around 5,000 units.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com