South Korean automaker Kia celebrates a double AutoPacific win, as the 2019 Forte sedan and the 2019 Cadenza luxury saloon have been named segment winners in the 2019 Vehicle Satisfaction Awards (VSA). The Forte outranked some of the segment’s toughest rivals in the compact car segment, while the Cadenza beat out industry stalwarts in the large car category.
Michael Cole, Chief Operating Officer and Executive Vice President of Kia Motors America while commenting on the success said:
“Kia continues to position itself as a leader in design, quality, technology and value, and the AutoPacific Vehicle Satisfaction Awards are positive proof that we’re developing world-class products that exceed customer expectations. With Forte and Cadenza winning their categories, Kia has proved it’s delivering exactly what buyers want in their vehicles, whether it’s a compact commuter vehicle or a larger, more luxurious sedan.”
AutoPacific’s VSAs identify the most satisfying vehicles on the market, based on more than 50,000 responses from owners of 2018 as well as 2019 cars and light trucks, which were purchased from September through December 2018. These responses measure owner satisfaction by evaluating more than 33 separate attributes ranging from interior comfort and styling to fuel economy and performance.
George Peterson, President of AutoPacific, Inc. commented:
“Winning AutoPacific’s Best in Class Vehicle Satisfaction Award takes a special kind of vehicle. This year the Kia Forte compact car and Kia Cadenza large car out-pointed their competitors. Kia owners are very satisfied with the products they have acquired and the value they represent.”
Kia-Lucky Motors in Pakistan is in process of introducing its range of vehicles having already launched Grand Carnival luxury MPV, Frontier commercial pickup and most recently their first local assembled vehicle– the Sportage SUV. The next in pipeline is Kia Picanto hatchback that is slated for an October 2019 launch.
Although Kia Forte (known as Cerato in our part of the world) has been spotted on our roads multiple times already, so far there is no official information regarding the launch of this vehicle here. However if introduced, the Forte/ Cerato can be a tough contender to Toyota Corolla Altis 1.6L and Honda City Aspire 1.5L.