Year 2022 has been good for Proton in terms of exports as the Malaysian automaker has witnessed a phenomenal growth in volume. Compared to 3,018 units exported in 2021, Proton has been able to ship 5,028 units during the first 11 months of this calendar year already registering a 66% surge with December numbers yet to be included.
In terms of markets, Pakistan remained Proton’s largest export market with 2,610 units so far this year, followed by South Africa in second place where it recently achieved 1,000 units export milestone, and Brunei in the third. The company also stated in its official press release that Saga was its most popular export model, while the X70 was in the second place and the X50 at the third, according to Paultan.org.
Commenting on this, Steven Xu, the director of international sales at Proton said:
“Proton’s export volume continues to grow aggressively as we enter more new markets and establish a mixture of CBU and CKD strategies depending on market conditions. Export sales is one of the pillars for our sales growth and as such, we will strive to continue to grow aggressively over the coming years and bolster our position as the leading exporter of vehicles for Malaysia.”
While it is indeed a huge achievement for Proton, the 2,610 units exported to Pakistan during the 11 months of this year renders a monthly average of around 273 units including both X70 and Saga, which isn’t too impressive when compared to the sales numbers of other assemblers operating in the country. However with import restrictions imposed by the State Bank of Pakistan due to country’s troubling economic scenario, it will be interesting to see how year 2023 will shape up for Proton.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
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