People Queue Hours to See Xiaomi SU7 Closer at Beijing Auto Show

Without a doubt, the Xiaomi SU7 is currently the most popular car in China. The car launched a month ago in March, has so far gathered over 80,000 locked-in orders, and already sold out for the rest of the year. During April, Xiaomi delivered about 5,000 cars called Founders Edition. These models were mass-produced in February and March before the launch, and each has its unique number.

Related: Xiaomi SU7 Sold Out for 2024 Within 24 Hours of Launch

Of all the manufacturers, Xiaomi drew the most attendance for its press conference on the first day of Auto China 2024, the new official name of the Beijing Auto Show. When Lei Jun, the CEO of Xiaomi, was greeted with cheers and ovation everywhere he went and when he met other carmaker CEOs like Wang Chuanfu of BYD or William Li of Nio.


Even during press days, visitors waited for around 40 minutes to enter the booth, see the automobile up close, and sit in it. When the doors opened to the general public on Saturday, the queues grew longer, with many waiting almost 2 hours to get inside the booth.

Long queues outside the Xiaomi booth

People are literally crazy about the Xiaomi SU7. According to a visitor who works as a UX designer in Beijing and had been waiting for about 1.5 hours to get inside the booth:

“SU7 is the most popular car in China right now. It has a really good promotion, but I want to see by myself if it is so good.”

Another visitor said:

“I’m interested in the quality of autonomous driving. The design is similar to the Porsche Taycan, but it doesn’t really matter to me; it is their first car. The most important for me is the car’s intelligence. The SU7 has a good price. I am considering buying it.”

Zhang Yijing, a 24-year-old computer software engineer patiently waited in the queue for about two hours. He opined:

“I use all the products from Xiaomi – phone, air conditioner, wash machine, etc. It is not so expensive, and the quality is fair enough. I have money to buy the car, but I can’t afford a place where to park it. Maybe in five years, when I can afford a flat with a parking lot. When I have conditions to have it, I will buy it.”

The most important selling point for Chinese consumers is Xiaomi’s connectivity and intelligence. The car is deeply embedded into Xiaomi’s ecosystem, natively paired with smartphones, tablets, and also Xiaomi home appliances. For example, you can open curtains in your living room or start a washing machine from your car.

A massive crowd gathered to witness the Xiaomi SU7

The SU7 is available in 3 key trims each with different battery configurations with the flagship variant boasting 800 km of driving range, 0-100km/h time of just 2.78 seconds, and a top speed of 265 km/h. The Xiaomi SU7 is priced at 215,900 yuan ($29,900) for the base variant and goes as high as 299,900 yuan ($41,500) for the top-spec variant.

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