Comments on: Prices of Honda City 1.2L Variants Reduced https://carspiritpk.com/prices-of-honda-city-1-2l-variants-reduced/?utm_source=rss&utm_medium=rss&utm_campaign=prices-of-honda-city-1-2l-variants-reduced Pakistan's Trusted Automobile Blog Sat, 27 Jul 2024 15:07:56 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Jul2024 obscure feature Hi-Grade Interior for City https://carspiritpk.com/prices-of-honda-city-1-2l-variants-reduced/#comment-17117 Sat, 27 Jul 2024 15:07:56 +0000 https://carspiritpk.com/?p=82419#comment-17117 27 July 2024:- Luxurious hi-grade interior for 1.2LS in PKR 30,000/-

In a new FB post https://www.facebook.com/hacpl/posts/pfbid05hfCQbK1WmriKSCB4u9QtboXHBEnzFwrPE1W37pDRnm69FJjJGJ8Ef5diJBRLisRl and subsequent social media coverage https://www.pakwheels.com/blog/honda-atlas-announced-an-exclusive-offer-for-city-1-2l/, Atlas has offered Hi-Grade Interior for both 1,2L variants of City (MT and CVT) maybe because “Celebrating 30 years of excellence” as shown by a red sticker in the illustration.

There is no mention about what will be given against PKR 30,000/- in the name of Hi-Grade Interior.
Clicking on the Learn More button takes to the usual page of City 1.2L where the checkbox for Hi-Grade is available without giving any indication as to what the Hi-Grade means. Seeing the last page of product brochure https://honda.com.pk/flipbook/pdf/Honda-City-Brochure-23.pdf shows that Hi-Grade is a term associated with “Seats, Armrests & Door Lining Inserts Material”. Who knows this offer for 30,000/- means the same or is it something else? If Hi-Grade Interior was already optional for the 3 lower trims (2 of which are 1.2L and one is 1.5L) as the filename of the brochure means it is from 2023, then why pose it is a new option now?

Atlas has been known and usually called out (only on CSPK) for poor marketing communication, confusing and incomplete marketing materials and over-hyping minuscule updates:

https://carspiritpk.com/india-to-get-honda-city-hybrid-this-year/#comments
https://carspiritpk.com/even-6th-gen-honda-city-is-unable-to-trouble-toyota/#comments
https://carspiritpk.com/honda-struggling-even-with-the-6th-gen-city/#comments
https://carspiritpk.com/honda-will-now-deliver-hr-v-in-june-2023-not-january/#comments
https://carspiritpk.com/honda-sales-in-pakistan-hit-rock-bottom/#comments

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