namx huv 2022 01

Morocco On Track to Launch 100% Locally Produced Car Brand

Morocco is set to launch a 100% Made in Morocco car brand that would be available on the local market at an average price of MAD 170,000 ($15,000/ PKR 34.03 lac), as revealed by the country’s Trade and Industry Minister, Ryad Mezzour. The budget-friendly cars will be sold under the brand name “Neo.”

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How Morocco Become a Leading Automobile Production Hub

How Morocco has moved from an insignificant car manufacturer just a few decades ago to one challenging the likes of Poland, the Czech Republic and even Italy is a story of state intervention. Joe Studwell, an expert in industrial policy in both Asia and Africa, regards the growth of Morocco’s car industry as an example of what governments can do when they are serious.

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