The ongoing slowdown in automobile sales has affected almost every vehicle segment, from passenger cars to even the 4×4 pickups and SUVs. The unchallenged Toyota Hilux and Fortuner have been hit quite hard as well.
In the first two months of this fiscal year, the Hilux range saw -44.5% less sales with just 716 units sold, contrary to 1,292 units sold during the same period in previous fiscal year. As for Fortuner, the figures went even bad. It saw 424 units sold in the first two months of FY2018-19, however with a -62% reduction in sales the Fortuner witnessed only 162 units sold in first two months of FY2019-20.
Collectively the duo sold 1,716 units sold in July & August 2018 versus just 878 units in the same period in 2019 registering a -49% decline in sales. During the last 20 months, prices of these cars were revised nearly 9 times with Fortuner getting an increase up to 48% whereas the Hilux range up to 40%.
Keeping in mind the current scenario, the sales doesn’t seem to be coming on track. Indus Motor Company is already observing plant shutdown several days a month due to lack of demand. The company which used to operate in double shifts has observed 35 non production days during the last 3 months already.
The imposition of FED on various engine capacity cars, constantly increasing prices due to rupee-dollar parity coupled with additional customs duty on imported parts & raw material and high interest rates had pushed prices of vehicles out of the range of masses. Unless there is a significant drop in prices, the sales doesn’t seem to be improving at all.
As of September 2019, the Toyota Fortuner and Hilux range is priced at:
|Toyota Fortuner 2.7L VVTi||PKR 79.99 lac|
|Toyota Fortuner 2.8L Sigma 4||PKR 86.49 lac|
|Toyota Hilux 4X2 Single Cab Deckless||PKR 31.59 lac|
|Toyota Hilux 4×2 Single Cab Standard||PKR 34.49 lac|
|Toyota Hilux 4×2 Single Cab Up-spec||PKR 34.79 lac|
|Toyota Hilux 4×4 Single Cab Standard||PKR 48.49 lac|
|Toyota Hilux E 2.8L||PKR 52.49 lac|
|Toyota Hilux Revo G 2.8L||PKR 55.99 lac|
|Toyota Hilux Revo G Automatic 2.8L||PKR 58.99 lac|
|Toyota Hilux Revo V Automatic 2.8L||PKR 62.49 lac|
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com