All-New Toyota Land Cruiser (Prado) to Make its North American Debut on August 1

Toyota while sharing a bunch of teasers has confirmed that the world premiere of the new Land Cruiser (Prado) for North America is scheduled for August 1st. Although the latest SUV will be marketed simply as Land Cruiser (without the Prado moniker) in that part of the world, the Japanese automaker has opted against introducing the new Land Cruiser J300 in the North American markets, which made its world debut in 2021.

The teaser shows the new LC’s boxy front end, with a 60-series Land Cruiser (J60) from the 1980s peeking out from behind. Imitating the styling of the J60, the rectangular headlights are positioned above a pair of intakes. The evocative design of the plastic grille extends to a black trim piece on the utilitarian bumper. The rear of the SUV, just like the front, takes a good deal of inspiration from the J60.

2024 Toyota Land Cruiser Teaser 2048x1404

The new 2024 Land Cruiser was previously seen as a silhouette in a teaser image standing next to the 1960 FJ40 model. The 2024 Lexus GX appears to be quite similar to the LC’s proportions and greenhouse, indicating that the SUVs will have the same underpinnings. In all likelihood, the ladder-frame TNGA-F chassis and powertrain of the new-generation Prado will be identical to those of the GX.

7661 toyota land cruiser prado teaser

As for powertrains, it’s quite likely that the Land Cruiser will feature the same twin-turbocharged 3.4L V6 engine found in the Lexus GX, producing 349 hp. Additionally, there might be an option for the i-Force Max hybrid V6, which delivers a combined 437 hp in the Toyota Sequoia. Regardless of the choice, the power will be transmitted to all four wheels through a 10-speed automatic and a full-time 4WD system.


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Toyota has been quiet regarding the specifications of the new Land Cruiser, emphasizing only its “65 years of heritage” and the concept of reinvention. On the way to its debut on August 1st, further details are likely to be revealed. Once launched, the new North American Land Cruiser will be sold in other regions of the world eventually replacing the current-gen Prado which has been around since 2009.

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