Toyota has once again achieved success at the 2019 Middle East Car of the Year (MECOTY) awards, underlining the exceptional quality of its vehicles and their enduring appeal among the Middle Eastern drivers.
The Toyota Yaris won the title of ‘Best Sub-compact Sedan,’ while the Toyota Camry was crowned ‘Best Midsize Sedan’ at the regional automotive sector’s biggest and most prestigious awards ceremony that took place in Abu Dhabi, UAE.
Now in its 6th edition, the annual MECOTY awards are renowned as the Middle East’s most authoritative industry honors program. The judging panel, which comprised 19 highly respected independent senior editors from leading automotive publications in the region, selected the two vehicles based on a rigorous set of ten criteria including design and quality (exterior and interior); emotional appeal and driver satisfaction; handling and drivability; value for money (new purchase and resale); safety and durability; comfort and practicality; performance and capability; environmental friendliness; technological innovation; and regional appeal.
Yugo Miyamoto, Chief Representative of Middle East & Central Asia Representative Office, Toyota Motor Corporation, said:
“We are proud to be recognized again at one of the region’s biggest and most prestigious awards program for the automotive sector. These coveted titles are a true testimonial for the outstanding design and craftsmanship of our Toyota Yaris and Toyota Camry models. The new Yaris delivers great fuel economy, optimal performance, and fun driving experience and also sets fresh benchmarks for compact sedans, while the all-new Camry’s emotional design, refined interior and cutting-edge technology place it at the forefront of the midsize sedan market. These awards represent a ringing endorsement of our approach to building class-leading vehicles that exceed the expectations of our customers, whose loyal support remains at the heart of Toyota’s ongoing success story. We would like to thank them for continually inspiring us on every step of our journey to develop ever-better cars.”
The Toyota Yaris was launched in the region in February 2018 with a choice of 1.3 and 1.5-liter engines and is available with a Multidrive 7S transmission to offer a smooth driving experience and outstanding fuel efficiency.
Meanwhile, the all-new Camry that was launched in January 2018 has created a whole new value proposition while ensuring seamless fun and excitement for drivers and passengers alike.
The Camry comes with three powertrain options; a 2.5-liter four-cylinder engine mated to a six-speed automatic transmission, a 3.5-liter V6 mated to an eight-speed automatic transmission; and a new electrified hybrid system that combines a petrol engine with two electric motors and exemplifies Toyota’s continuous commitment to providing environmentally friendly vehicles.
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com