Agya Launched as the Cheapest Toyota in South Africa

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Toyota has just launched the Agya hatchback as the cheapest car in its lineup in South Africa. The entry level hatchback comes in a single trim that’s well equipped and is available in both manual and automatic transmission options.

The 5-speed manual version is priced at ZAR 178,600 (PKR 18.63 lac) whereas the 4-speed automatic is available for ZAR 192,500 (PKR 20.08 lac). These standard models come without the enhanced multimedia unit but the optional touchscreen system with Bluetooth/ USB/ AUX and Apple CarPlay & Android Auto functionality is offered to customers as a dealer-fitted option which increases the price by ZAR 3,800 (PKR 39,652).

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Plus the entry level hatchback is also offered with Toyota Connect which provides Wi-Fi connectivity to smart devices as well and 15Gb of data. According to the company, once linked to the MyToyota App, owners can make on-demand service bookings, retrieve vehicle usage information (logbook), renew vehicle licenses, review tracking data, request roadside assistance and more.

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In terms of features & equipment, the Toyota Agya comes fitted with 14-inch alloy wheels, auxiliary 12v power outlet, climate control air conditioning, power steering/ windows, keyless entry & start, remote central locking, multi-information display, dual front airbags, pre-tensioned seatbelts (front) and ABS with EBD. Hailed from Indonesia, the Agya has 4-star ASEAN NCAP crash test score for both adult and child protection.

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Under the hood there is a 1.0L (998cc) three-cylinder naturally aspirated petrol engine that produces 66hp of power and 89Nm of torque. The claimed fuel economy figures are up to 21km in a liter for manual and 20km per liter for automatic variant.

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Toyota says it aims to attract the first-time car buyers in South African market but the Agya will prove to be a very good option for those looking for a second car or as an everyday runabout, according to the country’s motoring media. The vehicle is backed by Toyota’s 3-years/ 100,000km warranty whereas buyers are able to choose from a range of funky exterior colors, including Sunrise Orange, Electric Yellow and Flame red, as well as regular conservative hues such as White, Grey and Silver.

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Toyota Agya which is also marketed as Toyota Wigo in other markets is a sister product of Daihatsu Ayla & does extremely well in the ASEAN region. Now spreading its footprints in another right-hand driven market, the Agya is expected to do well in the South Africa due to its catchy price tag and decent equipment on offer for a car of this size.

Related: Should IMC Re-Introduce Daihatsu Cuore in Pakistan?

Toyota in Pakistan, ever since pulling the plugs off the 800cc Daihatsu Cuore is yet to introduce a smaller hatchback in its lineup. The CEO of Indus Motor Company (IMC) Ali Asghar Jamali had earlier said that Toyota got no plans to introduce a small car in Pakistan as it doesn’t have expertise in manufacturing small cars.  However we strongly believe the likes of Agya, Vitz (Yaris hatchback), Pixis, Passo or the range of Daihatsu (which is a wholly owned subsidiary of Toyota) including Mira, Ayla, Cast or Sirion are extremely capable small cars under Toyota’s umbrella that can do exceptionally well in Pakistan and can give Suzuki a run for its money.

Do you think Toyota should consider introducing the likes of Agya, or any other small hatchback in Pakistan? Let us know with your comments.

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