Changan’s Deepal Expands Globally- Sales Started in Thailand

After commencing the RHD operations of its Deepal brand in Thailand, Changan held the first delivery ceremony for the Deepal L07 and Deepal S07 vehicles at Asiatique the Riverfront in Bangkok, Thailand, with the slogan “Touch The Future: Drive With Deepal.”

The delivery event, which over 50 automobile owners attended, officially marked the beginning of the Deepal brand’s extensive deliveries in the Thai market. Both models made their debut and went on pre-sale at Changan’s brand launch event in Thailand in late November 2023, although prices were not announced at that time.

Changan’s Deepal S07 and L07 in Thailand

The Deepal S07 and Deepal L07 garnered over 3,500 pre-orders in the first 8 hours and 6,452 pre-orders in 45 hours after pre-sales began in Thailand. Later the prices were revealed with the S07 bearing at a starting price of THB 1,399,000 ($39,266) and the L07 sedan having a price tag of THB 1,329,000 ($37,302).

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Deepal is a new energy brand under Changan that debuted in China in 2022. Currently, these are the only two vehicles in the brand’s portfolio. Both vehicles sit on the same platform and share the same powertrain too. There is a 190 kW single electric motor mounted on the rear axle which works in tandem with a 66.8-kWh ternary NMC battery back enabling a driving range of 540 km, for the L07 sedan. The range however reduces to 485 km in the S07 due to it being an SUV (relatively heavier).

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Deepal is providing customers in Thailand with an entitlement package worth 250,000 baht, which includes home charger installation and first-year insurance, in line with its business model in China. Next, Deepal will continue to develop international models and expedite its foray into the ASEAN and European markets, according to company officials.

Related: Changan to Make Thailand its RHD Export Base

Changan is already building a production base in Thailand, with the first phase due to start production in the first quarter of 2025, and will introduce models under the sub-brands Deepal, Avatr, and Nevo. With a 20 billion baht investment in the site, with a total planned annual capacity of 200,000 units, the first phase of the investment will be about 10 billion baht with an annual capacity of 100,000 units. The plant will also act as an RHD production hub for the export of right-hand drive Changan models to other parts of the world.

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