Geely Launches its First MPV- JiaJi in China

Geely has officially launched its first MPV model—the Jiaji 11th of March marking its first step to build presence in the MPV segment. Prices for three variants range between RMB 99,800 (PKR 20.54 lac) and RMB 182,800 (PKR 37.63 lac).

Designed by Geely’s Shanghai design studio, the Jiaji adopts the brand’s latest design language as seen on the Borui GE and Binrui. Exterior design cues include an ‘expanding cosmos’ grille and meteor head lamps as well as a sculpted waistline and floating roof. A chrome trim strip with Geely lettering bridges the taillight clusters which features LED light source. Under the tailgate are silver-black shield and the ‘hidden’ exhaust pipes.

As for the interior, Geely says the front-end of the interior is very much driver-focused, with highlights including a full-vision dashboard, a luxurious center control panel and a 12.3-inch floating infotainment display panel, a multifunctional steering wheel and a 7-inch liquid crystal instrumental panel, electronic gear lever and panoramic roof.

Related: Al-Haj Group Signs Agreement with Proton

The Geely JiaJi measures 4,706 mm in length, 1,909 mm in width and 1,664 mm in height, while having a wheelbase of 2,805 mm. Depending on the variant, the Jiaji is offered as a 6- or 7-seater, in three row seating configurations (2+2+2, 2+2+3 or 2+3+2) to meet different consumers’ needs.

The Jiaji MPV is fitted with intelligent driver assistance systems as ICA (integrated cruise assist), TJA (traffic jam assist), ACC (adaptive cruise control), LKA (lane-keeping assist), RCW (rear collision warning), RCTA (rear cross-traffic alert) and Bosch’s 9.3 ESP (electronic stability program). Especially, the RCTA system is able to detect cars and pedestrians within 35 meters on both left and right sides when a driver is reversing the vehicle. If any collision risk was sensed, the system will warn the driver by turning on the alert light in rear-view mirrors, delivering risk alarm via a multimedia display and making a warning sound.

Moreover, the safety functions are also characterized by systems such as AEB (autonomous emergency braking), FCW (forward collision warning), LDW (lane departure warning), LCA (lane change assist), BSD (blind spot detection), SLIF (speed limit information function), IHBC (Intelligent High Beam Control) and EPB (electrical park brake), etc.

There were three powertrain variants under the bonnet. The first is a 1.5-liter turbocharged engine assisted by a 48-volt mild hybrid system producing a combined output of 140kW and peak torque of 300 Nm, hooked up to a 7-speed dual clutch transmission. The second is a 1.5-liter turbocharged engine-included plug-in hybrid power system that pumps out 188kW and top peak of 385 Nm, mated to a 7-speed dual clutch transmission. The third is a 1.8-liter turbocharged engine that churns out a maximum power of 135kW and peak torque of 300 Nm, paired with a 6-speed automatic manual transmission.

Related: Proton’s First SUV- the X70 Launched in Malaysia

Although the Jiaji is currently launched in China, the MPV will subsequently reach other markets and will also form the basis of the next generation Proton Exora. In September 2018, Geely announced to license the intellectual properties of three of its models to Malaysian automaker Proton, which it currently operates.

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