Geely Automobile Holdings Limited (Geely Auto) has reported that December 2019 sales reached 130,036 units, witnessing a year-on-year increase of 39.3%. Cumulative sales in year 2019 reached 1,361,560 units, surpassing the 2019 revised annual target. In spite of a downturn in China’s automotive market, Geely Auto has seen its market share grow and retained its position as the best-selling Chinese brand for 3 consecutive years.
In 2019, the sales of Geely’s new energy vehicles increased significantly with annual sales of 113,067 units, a year-on-year increase of 68.6%, becoming a new driving force for Geely Auto’s high-quality growth. A total of 57,991 vehicles were exported in 2019, a year-on-year increase of 110.6%. Geely Auto has accelerated its expansion in overseas market and improved its global brand image and reputation.
Under the dual pressure of a global economic downturn and adjustment in the automotive industry, China’s domestic auto market declined sharply in 2019. However Geely maintained its strategic advancement, actively strengthened its global competitiveness, improved its product lineup, led the industry in high-quality development, and exceeded its annual sales target of 1.36 million units. Since 2017, Geely Auto has continued to maintain its position as the best-selling Chinese auto brand in the world.
Total sales in the SUV segment in 2019 reached 709,841 units, accounting for 52.1% of Geely Auto’s total sales for the year. Its premium brand Lynk & Co sold 10,807 units in December, setting a new monthly record for 2019. Throughout 2019, Lynk & Co saw monthly sales of over 10,000 units for five consecutive months. The brand’s cumulative annual sales reached 128,606 units, an increase of 6.4% year-on-year. The market has fully affirmed the strength of the brand and its products.
In 2019, Geely Auto also launched a high-end pure electric brand named Geometry. Together with Geely and Lynk & Co, the product matrix of these brands has continued to be upgraded in the direction of high quality, high tech & high value. 2019 was a product-centric year with the launch of a number of new models including the Geometry A, Jiaji MPV, Xingyue Coupe SUV, Lynk & Co 03+ and Boyue PRO, covering several market segments such as sedans, SUVs and MPVs. Nearly 9 models saw sales over 10,000 units per month.
Not only has products continued to improve, advancements throughout the whole Geely Auto ecosystem has helped the company achieve comprehensive high-quality development. In 2020, Geely Auto will continue to implement its high-quality development strategy with stability as a focus and set its annual target for 1.41 million units, a 3.6% increase from 2019.
source: Geely Global
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com