Jiyue 07 from Geely and Baidu Unveiled

Jiyue Auto is a Chinese automotive brand jointly owned by Geely and Baidu, the tech giant which is better known as Chinese Google. Geely has a 65% share of the company and is responsible for car manufacturing while Baidu with a 35% share is responsible for software, ADAS, and connectivity.

The company is now starting to warm up for its second EV model— the 07 electric sedan, after letting its first model go on sale, the 01 electric SUV in October earlier this year. Jiyue 07 will be another 7-series model in the Chinese EV market.

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In Chinese culture, the number 9 usually represents the best of the best, and 9-series models are usually the top-of-the-line for a brand, such as Nio’s recently released ET9, Chery Tiggo 9, and Xpeng G9 flagship SUVs. The number 7 is used by many EV makers to name models that are positioned slightly lower than the top flagship model, such as the Nio ET7, while others use it to name their mid-to-high-end models, such as the Xpeng P7, Zeekr 007, and Xiaomi SU7.

Jiyue 07 sedan

Jiyue hasn’t released much information about the 07 but has proudly shared that the electric sedan has received the coveted 2023 iF Design Award and became the 2023 Red Dot car design winner. Riding on Geely’s SEA modular architecture, the Jiyue 07 boasts a sleek & fluid design, wide wheel arches, and a low beltline. Up front are Y-shaped LED headlamps, a similar full-width Y-shaped LED treatment at the back, and a full-size panoramic roof as its main styling elements. Instead of door handles, the Jiyue 07 has buttons on the B and C pillars, there is an active spoiler at the back, and 5-spoke rims with aerodynamic covers installed.

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As for the powertrain, the entry-level version has a single 200 kW e-motor and a 71.4-kWh LFP battery. The more powerful 4WD variant has a 400 kW motor and 100 kWh NMC battery pack. Jiyue 07’s self-driving system relies on cameras and radars. A formal launch in China is expected to take place in mid-2024, the Jiyue 07 will compete against the likes of Xiaomi SU7, Tesla Model 3, BYD Seal, etc.

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