After tallying the contenders for the Women’s World Vehicle Of The Year (WWCOTY), the awards organization has chosen the Kia Niro as the supreme winner for 2023. The result was announced on March 8, which also marks International Women’s Day.
To come out on top, the second generation Kia Niro was able to beat its closest competitors; the Jeep Avenger, Citroen C5 X, Nissan X-Trail, Audi RS 3, and the Ford Ranger.
The 63 motoring journalists from 43 countries tested dozens of cars and scrutinized every aspect before casting their votes. The best cars in each category were chosen from a field of 59 entries in the first round of voting. These finalists were used as the foundation for selecting the World’s Best Automobile 2023 in the second round. After much deliberation, the scales shifted heavily in favor of the Kia Niro.
The second generation of the Niro has already won several awards, including a Golden Steering Wheel award for the category ‘Compact SUV’ and first place in the mass-market category in the J.D. Power 2022 Electric Vehicle Experience Ownership Study. Furthermore, the new Kia Niro was also shortlisted for the 2023 World Car of the Year awards.
According to Marta Garcia, executive president of WWCOTY, this year’s WWCOTY was difficult due to the top finalists having the right mix of features and values that merit them getting the award. She said:
“This year’s election was particularly difficult due to the excellent level of all the candidates. Each of the finalists had sufficient merit to win the trophy.”
The Kia Niro not only has the whole package, but it’s also adaptable, has an appealing design, a practical interior, is available with multiple powertrains (including hybrid and plug-in hybrid), and is a solid choice for everyday driving, according to the panel of judges from across the world. Sabrina Parant of Belgium said:
“Kia continues to impress me… After the EV 6 and Sportage models, the Kia Niro offers a flexible vehicle, an attractive design, quality/luxury, and a range of engines where all drivers can match their mobility needs. I especially appreciate the comfortable space and the technology. A car that has everything to please.”
For Jil McIntosh of Canada, she shared that “The Kia Niro offers a functional interior, good driving performance, and different powertrains, along with an attractive price that makes it an excellent choice for everyday driving,”. Petra Mühr of Austria, meanwhile, said that the Niro is a spacious, stylish, efficient, and practical car that is right on trend with its size, design, and drive.
For more information about the Women’s World Car of the Year, please visit the official website: www.womensworldcoty.com
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com