Lexus has announced it will be collaborating with Marvel to feature the LC 500 in the upcoming Black Panther movie. Set to hit the silver screen on 16th February, 2018, the movie stars Chadwick Boseman as T’Challa/ Black Panther, the king of the fictional African nation of Wakanda.
Brian Bolain, General Manager of marketing at Lexus said:
Marvel continuously captures audiences through charismatic characters and inspiring stories — the ideal fit for Lexus’ mission to craft amazing, engaging experiences. And the LC’s aggressive styling, high performance and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes and superhuman feats. We’re excited to see the duo in action.
Lexus didn’t reveal how the LC 500 will be involved in the movie, apart from the images during the shoot with the superhero atop the roof of Lexus’ flagship. However, it will team up with Marvel Custom Solutions to create an original graphic novel, with a story by famed writer Fabian Nicieza and cover illustrations by graphic artists Scott “Rahzzah” Wilson and Szymon Kudranski.
The comic will be centered on the balance between human and machine, featuring the LC 500 with a new, Wakandan spin and its role in helping the Black Panther defeat a legendary villain.