Indus Motor Company (IMC) the assemblers of Toyota cars in Pakistan gave the first shock of the New Year by announcing a massive increase in prices across its locally assembled CKD lineup. However, the prices of its CBU range have become even more bewildering.
IMC offers various CBU imported vehicles in its lineup spread across various categories including sedans, crossovers, MPVs, 4x4s & SUVs as well as buses & vans. To begin with, the Camry hybrid, the current generation of which was launched in Pakistan back in January 2018 against a starting price of PKR 82.99 lac, is now available for a mind-boggling price of Rs 38,199,000 (PKR 3 crores 81.99 lac).
Then comes the Land Cruiser Prado, which is priced from Rs 41,879,000 lac (PKR 4 crores 18.79 lac). However the most interesting one is the new Land Cruiser J300, which was launched in April 2022 bearing a price tag of Rs 72,499,000 (PKR 7 crore, 24.99 lac) however after receiving successive price hikes, the Land Cruiser J300 is now available for Rs 109,399,000 (PKR 10 crores 93.99 lac).
As for buses, the Coaster comes available for Rs 19,559,000 (PKR 1 crore 95.59 lac) whereas the price of the new Hiace Deluxe goes as high as Rs 15,929,000 (PKR 1 crores 59.29 lac) as mentioned on Toyota Pakistan’s website. Furthermore, there are some vehicles, the booking of which is currently on hold. These include the Rush MPV, the Corolla Cross hybrid as well as the Prius hybrid.
For Prius, it seems understandable as the new generation model has just arrived and it might make its way here as a CBU import sooner or later. As for Corolla Cross, IMC had indicated introducing a locally assembled version in 2023, probably due to which the bookings of CBU imported units are on hold. However, there is no information on why the booking of the Toyota Rush is on hold, which in fact was among the slowest of sellers, always struggling to leave the showroom floors.
Related: Huge Imbalance in CKD vs CBU Pricing
There is a huge imbalance in the pricing of CKD-assembled cars versus CBU-imported cars in Pakistan, which has already been discussed in detail in our earlier article. There is a clear disproportion between the sales prices of imported vehicles in other countries compared to what is being charged here in Pakistan. Still, with such outrageous pricing, the presence of these CBU cars doesn’t make any sense as they keep residing on the menu but barely make out of the showroom floors. Particularly keeping in view that most of these cars are considered ordinary mass-market offerings everywhere else, but are considered super-luxury items here primarily due to their atrocious pricing.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
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