Pak Suzuki, the country’s largest automobile manufacturer in terms of market share has officially launched the 1000cc Celerio hatchback, rebranded as the New Cultus.
Pakistan has recently observed several developments in the automobile sector, with foreign carmakers announcing plans for joint ventures with local companies.
Earlier this year, Pak Suzuki introduced the imported Vitara SUV and Ciaz sedan however; the Cultus becomes the first locally-assembled vehicle Pak Suzuki has introduced after promises of over $450 million investment in the country.
General Manager Marketing Pak Suzuki Azam Mirza during the launch ceremony said:
The auto manufacturing industry is the backbone of any country and for the past couple of decades Pak Suzuki has played its part.
Available in two trims, the New Cultus is priced as:
- Cultus VXR- PKR 12.5 lac
- Cultus VXL- PKR 13.91 lac
As indicated by CarSpiritPK earlier, Pak Suzuki has made space by discontinuing the Swift DX base trim and pricing the Cultus VXL quite high. The VXR version however seems rightly priced considering other options available in the market.
What is your take on the price of New Cultus vs the features it offers, let us know with your comments. Stay tuned to CarSpiritPK for a detailed review of the New Cultus.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com