Sony Honda Mobility (SHM), the joint venture between Sony and Honda, has introduced its first electric vehicle (EV), the Afeela 1, at this year’s Consumer Electronics Show (CES). Initially previewed as a prototype, the Afeela 1 is set to officially launch in the United States, starting with California, in 2025.
Deliveries are expected to commence by mid-2026, including in Japan. The EV will be manufactured in the United States at an advanced, state-of-the-art facility in Ohio.
Pricing and Trim Options
Prospective buyers can reserve the Afeela 1 for a fee of USD 200 (approximately RM 900). The EV is available in two trim levels:
- Signature: Starting at $102,900
- Origin: A more affordable option starting at $89,900 with deliveries slated for 2027.
Specifications and Dimensions
According to SHM’s official website, the Afeela 1 is a five-seat sedan measuring:
- Length: 4,915 mm
- Width: 1,900 mm
- Height: 1,461 mm
- Wheelbase: 3,000 mm
It offers a minimum ground clearance of 137 mm and a rear cargo volume of 765 liters (27 cubic feet).
Performance and Powertrain
The Afeela 1 features a dual-motor all-wheel-drive powertrain. Each electric motor delivers 245 PS (241 hp or 180 kW), for a combined output of 489 PS (483 hp or 360 kW).
Battery, Range, and Charging
The dual motors are powered by a 91-kWh lithium-ion battery, offering an EPA-estimated range of up to 483 km (300 miles). The Afeela 1 supports AC charging at a peak capacity of 11 kW, while DC fast charging is rated at up to 150 kW. The EV utilizes the North American Charging Standard (NACS), granting access to Tesla’s extensive Supercharger network.
Performance and Trim Differences
Both the Origin and Signature trims share the same powertrain and suspension setup, including double-wishbone suspension at the front and a multi-link system at the rear. However, key differences include:
- Wheel Sizes: 19-inch for the Origin and 21-inch for the Signature.
- Exterior Colors: Calm White, Tidal Grey, and Core Black for the Signature; only Core Black for the Origin.
- Interior Features: Rear entertainment screens and a camera rear-view mirror are exclusive to the Signature trim.
Standard Features
The Afeela 1 is equipped with a motion management system that integrates motor, brake, and suspension control for precise handling and a smooth ride across various road conditions. Additionally, advanced noise and vibration reduction features enhance cabin comfort, allowing occupants to fully immerse themselves in the in-car entertainment experience.
The Afeela 1 comes equipped with a host of advanced features that blend innovation with convenience. One standout is the Media Bar, an external information display situated between the headlamps, providing dynamic visuals. The vehicle also includes automatic power doors, a yoke steering wheel, and digital key support via a companion app, allowing for seamless access. Rear passengers benefit from power outlets, while an active rear spoiler enhances aerodynamics. Traditional side mirrors are replaced with side cameras, and the interior is crafted from sustainable materials, reflecting a commitment to eco-friendliness.
Technology takes center stage inside the Afeela 1, with its dashboard featuring Sony’s Panoramic Screen, and an expansive array of displays that deliver cutting-edge functionality. The infotainment system offers immersive 3D maps, a wide range of entertainment options, customizable themes, and the convenience of over-the-air (OTA) updates. It also features the Afeela Personal Agent, a digital assistant for intuitive interactions, and 5G connectivity for seamless online access. For audiophiles, Sony-developed active noise cancellation and spatial sound systems ensure an unparalleled listening experience. Gamers are not left out, as the Afeela 1 supports remote PlayStation 5 gaming, integrating Sony’s expertise into the vehicle.
The Afeela 1 also boasts SHM’s proprietary advanced driver assistance system (ADAS), known as Afeela Intelligent Drive. This system employs 40 sensors—including cameras, lidar, radars, and ultrasonic radars—to monitor the vehicle’s surroundings in real-time. The collected data is processed by an electronic control unit with a computing power of up to 800 TOPS, combined with AI technology, to enable autonomous driving features.
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