Pak Suzuki introduced the Every van as a replacement for the Bolan in October 2024. Despite being on the market for two months, its initial sales figures have been far from impressive.
When the 660cc Alto was introduced as a replacement for Mehran in mid-2019, it became an instant hit. But it hasn’t been the case with Every. According to the data released by the Pakistan Automobile Manufacturers Association (PAMA), in October, only 262 units of the Suzuki Every were sold, while November showed some improvement with 636 units.
Despite producing 1,717 units over these two months, Pak Suzuki managed to sell just 898, reflecting a slow uptake in the market. There are various reasons behind the slow start, such as:
Year-End Effect
The first reason is the year-end effect, as buyers typically avoid purchasing new cars toward the end of the year, preferring to wait until January to take delivery, aligning with the start of the new calendar year. Every’s sales are anticipated to remain sluggish in December but are likely to gain momentum starting January 2025.
No Automatic Transmission
Many have voiced concerns over Pak Suzuki’s decision to exclude an automatic transmission in the Every, especially since the JDM variant has long been available with this feature, highlighting a missed opportunity to cater to evolving customer preferences.
The Price
While the Suzuki Every offers a reasonable list of features and equipment, its price is substantially higher than the bare-bone Bolan it replaces. While some may argue that the added features justify the price, it could still be challenging for Bolan’s price-sensitive buyers.
Related: Should You Avoid Buying a New Car in November & December?
This isn’t the first time a Pak Suzuki vehicle has struggled to make an impactful start, when the Wagon R debuted in 2010, it had a slow start, taking almost three years to outpace the yearly sales of its predecessor in the company’s lineup– the 1000cc Suzuki Alto. Similarly, the Swift, launched in 2010, faced challenges in competing with its stablemate– the VXL variant of the Suzuki Cultus. Eventually, Pak Suzuki had to discontinue the Cultus VXL to shift its customer base toward purchasing the Swift.
As the least expensive vehicle in its segment, the Suzuki Every benefits from a strong nationwide after-sales and spare parts network. Though sales are anticipated to pick up in January 2025, launching the vehicle toward the end of the year might not have been the best strategic move for Pak Suzuki.
Suzuki Every Price in Pakistan
- Every VX: PKR 27.49 LAC
- Every VXR: PKR 27.99 LAC
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
