Pak Suzuki hosted a grand launch event at Marriott Hotel Karachi on November 10, 2023, where three main announcements were made by the company.
Launch of MSMS Season 4
The Managing Director (MD), Mr. Hiroshi Kawamura of Suzuki Pakistan, took the stage and addressed the audience about the unique digital campaign by Pak Suzuki based on user-generated content “My Suzuki My Story Season 4.” He talked about how the campaign revolved around the emotional connection of the brand with its customers while also emphasizing on Suzuki’s legacy in Pakistan’s market. The Top 3 winners and the prizes for MSMS 4 were also announced.
- 1st Price – A brand-new Alto 660 cc
- 2nd Prize – Trip to Europe
- 3rd Prize – GSX 125 Motorcycle
Introduction of the upgraded Suzuki Swift
The company also revealed the upgraded safety features and their implementation in all variants of the new Swift. The objective is to provide standardized and top-notch safety features to the valuable customer, which include:
- 6 airbags
- Front and rear fog lamps
- Seatbelt reminders for all seats
- Headlamp leveling, headlamp auto-light sensors, and
- Child seat anchors, ensuring the safety of Suzuki owners.
However, these upgrades which are now standard across the range have resulted in an increase in the price of all Suzuki Swift variants.
Launch of Ecstar– Suzuki Global brand of Engine Oil
The event ended with the introduction of Suzuki Ecstar, a global oil brand of Suzuki Genuine Oil. Ecstar was rebranded from SGO to elevate its quality to meet international standards, providing customers with a globally recognized product.
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