Kia — Movement That Expired?
Kia’s return to Pakistan in 2018 was met with enthusiasm, but their strategy of offering outdated models like the Picanto, Sorento, and Sportage has disappointed many. Despite the launch of newer models globally, Kia continues to sell older versions in Pakistan. Now the upcoming pre-facelift fifth-generation Kia Sportage in 2025 also raises concerns about the brand’s commitment to the Pakistani market.
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