Toyota is disappointed with US President Donald Trump’s latest move in the administration’s international trade war. The Japanese automaker has termed it a “major setback” for American consumers, and said it shows the company’s investments in USA are “not welcomed” and that contributions from its American employees are “not valued.”
Trump issued a new directive Friday giving Japan and the European Union 6 months to renegotiate their trade deals with the US, so that the “American automobile industry, its workforce, and American innovation” are protected.
According to White House, it will “address the threatened impairment” of national security from auto imports. To this, Toyota responded in a statement:
“Our operations and employees contribute significantly to the American way of life, the U.S. economy and are not a national security threat.”
EU Trade Commissioner Cecilia Malmstrom also denounced Trump’s comments, saying “we completely reject the notion” that Europe’s car exports are a national security threat.
Toyota said it has been “deeply engrained” in USA for more than 60 years and has invested over $60 billion in the country, employing more than 475,000 Americans. Toyota added that “history has shown” that limiting imports of vehicles and parts is “counterproductive in creating jobs, stimulating the economy and influencing consumer buying habits.”
The automaker said auto tariffs would reduce consumer choice and even impact American automakers because vehicle parts used for manufacturing in the U.S. come from various countries. “If import quotas are imposed, the biggest losers will be consumers who will pay more and have fewer vehicle choices,” Toyota said.
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com