Will Peugeot 2008 Cannibalize Kia Sportage?

Lucky Motor Company (LMC) recently launched the Peugeot 2008 crossover in Pakistan. The local assembled crossover is available in two variants, namely Active priced at PKR 52.5 lac and Allure at PKR 58.5 lac.

The pricing of Peugeot 2008 has put it in the same league as that of Kia Sportage, which is currently LMC’s most successful product and the highest selling crossover in its class in Pakistan. The Sportage variants are priced as PKR 47.64 lac for the base Alpha variant, PKR 52.76 lac for FWD and PKR 57.88 lac for the flagship AWD variant.

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This means that the Peugeot 2008 Active and Sportage FWD are priced in the same territory while the Peugeot 2008 Allure and Sportage AWD are in the same league. Although for a layman both are perhaps just 5-seat crossovers, but in fact the Peugeot 2008 is classified as B-segment offering whereas the Sportage belongs to the C-segment. In terms of dimensions the Sportage is obviously a bit larger than the Peugeot 2008 with a larger wheelbase and being wider, longer and taller overall.

Parameter Wheelbase (mm)
Length (mm)
Width (mm)
Height (mm)
Kia Sportage
2,670 4,480 1,855 1,645
Peugeot 2008
 2,605 4,300 1,770 1,530

Another key difference is the engine where the Sportage comes powered by a 2.0L naturally aspirated unit that delivers 157hp of power and 196Nm of torque, the Peugeot 2008 on the other hand has a 1.2L turbocharged engine under its hood punching out 130 hp of power and 230 Nm of torque. So the smaller turbo engine of Peugeot produces more torque than the 2.0L naturally aspirated engine in Sportage.

Related: Will You Ditch Your Sedan in Favor of a Crossover? 

In terms of drivetrain, the Sportage comes in both FWD and AWD whereas the Peugeot is FWD only. However both Peugeot 2008 and Kia Sportage offers a standard 6-speed automatic transmission across the range & both also comes with 3 driving modes: Normal/ Eco and Sport.

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The Peugeot 2008 has an edge when it comes to features & equipment on offer. Obviously because the 4th gen Sportage we have here is from 2015 while this 2nd generation of Peugeot 2008 debuted in 2019, the interior design of latter looks quite modern & funky whereas that of Sportage looks dated.

In Sportage you get a 3.5-inch instrument cluster whereas the Peugeot boasts a massive 10-inch units which comes as 3D in Allure and quartz in Active variant. However the Sportage in FWD and AWD trims has an 8-inch infotainment system wheres Peugeot 2008 has a 7-inch unit. One the safety forefront Sportage only has 2 airbags for driver & front passenger whereas Peugeot 2008 has 4 in Active and 6 in Allure variant.

all new 2022 peugeot 2008 launched in malaysia 4 15

The Peugeot 2008 Allure is also equipped with high-beam assist (HBA), lane keep assist (LKA), driver attention assist, active blind spot monitoring, and TPMS (tire pressure monitoring system) which are not available in Kia Sportage AWD. The rest of the features among the two are almost exactly same such as cruise control, ABS with EBD, electronic stability assist, hill-start controls and reversing assist cameras.

Related: Kia Stonic- All Sold?

LMC has positioned the Peugeot 2008 has premium product in Pakistan. As earlier revealed by CEO Mr. Asif Rizvi:

“LMC is set to create history in the automobile industry of Pakistan by manufacturing and distributing two different international brands under one roof and ushering in an era of multi-brand car companies. We are planning to assemble vehicles of Stellantis Group brand within the Automotive Development Policy (ADP) 2016-2021 at our manufacturing facility in Bin Qasim Industrial Park (BQIP) where Kia vehicles are manufactured. Leveraging the manufacturing at its production facility at Port Qasim, LMC is all set to take the initiative of €10 million, to produce small volumes of this niche product.”

Pug2008 w

Considering the price and the features & equipment on offer, it certainly looks like a tough ask to choose between the two. However it remains to be seen whether the Peugeot 2008 will cannibalize the sales of Kia Sportage or vice versa. Given a chance to opt between the two in the given budget, which one will you go for? Let us know with your comments.

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