BYD Atto 3 Redefines ‘Overwhelming Response’ in Thailand

The BYD Atto 3 all-electric SUV which was launched in Thailand last month has seen an overwhelming response in Thai market, attracting long queues of interested buyers on the opening day of reservations, that is the 1st of November 2022.

Related: BYD Atto 3 EV Launched in Thailand

In fact, demand appeared to be so strong that queues began forming the night before, on October 31 from 8pm at the BYD Kwang Thai Ekamai-Ramindra showroom, reported Thai website Blink Drive, with many people queuing outside the showroom by 4am.

The crowds thronged BYD showrooms across Thailand for their slot to purchase the Atto 3 electric SUV, while the BYD Phetkasem showroom saw more than 100 people queuing for the Atto 3 at 3am.

According to the official BYD distributor in Thailand, Rever Automotive, it is prepared to deliver 5,000 units of the Atto 3 this year. Of that quota, 2,507 reservations were collected on the first day, as reported by Thai motoring portal HeadlightMag. In addition to the initial Extended Range variant for Thailand, the Standard Range version will also be offered from 11th November.

Related: BYD Atto 3 EV Gets 5-Star Euro NCAP Safety Rating

The Thai-spec BYD Atto 3 gets a 60.49 kWh Blade LFP battery, which enables to electric crossover to achieve a driving range of 420km on the WLTP testing cycle (480km as per NEDC). Power comes from a front-mounted motor rated at 204 hp and 310 Nm which will propels the Atto 3 to go from 0-100 km/h in 7.3 seconds.

Active safety equipment includes adaptive cruise control with stop-and-go, AEB, forward collision warning, rear collision warning, blind spot warning, lane departure warning, lane keep assist, rear cross-traffic alert and rear cross-traffic braking. Also included are 7 airbags, ABS with EBD, EPB with auto-hold, hill start assist, traction control, stability control, ABS, TPMS, front and rear parking sensors, 360-degree surround view camera, front and rear seat belt reminders, dash-cam recorder and ISOFIX child seat anchor points.

Related: Chinese Cars are About to Become Mainstream in Europe

Priced at 1,199,900 Thai baht (PKR 68.25 lac), the BYD Atto 3 is backed by 8 years/ 160,000 km company warranty, the same applies for its battery too. Already launched in right hand drive markets including Singapore & Australia, it is slated to be launched in India, Malaysia and Japan in near future. The vehicle was also displayed at the 2022 Paris Motor Show along with an array of other BYD EVs and is expected to hit the European markets from the first quarter of 2023.

Customers queued outside various BYD dealerships in Thailand to get their hands on the Atto 3 EV

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