Chery has been named the top Chinese brand in the prestigious J.D. Power 2023 China Initial Quality Study (IQS), reaffirming its unwavering commitment to producing exceptional vehicles with superior quality and customer satisfaction.
The results of the 2023 China IQS are considered a benchmark for new car quality in the Chinese automotive market. Chery ranked first among all domestic Chinese brands, a significant improvement from its 2022 position. Notably, Chery’s Arrizo 5 and Tiggo 5X (also known as the Tiggo 4 Pro in international markets) won first place in the compact sedan and compact SUV market segments, respectively.
The J.D. Power IQS stands as one of the organization’s flagship industry assessments, encompassing 230 models from 48 brands. Focusing on quality issues encountered by owners of fuel vehicles within their first two-to-six months of ownership, the study evaluates 218 specific problem areas across nine categories, using problems per 100 vehicles (PP100) as a metric.
Chery’s consistency in major J.D. Power awards is undeniable. Chery’s Tiggo 7 and Tiggo 8 series took first place in the mid-sized economical SUV and mid-sized SUV segments in the recent 2023 Automotive Performance, Execution, and Layout Study (APEAL). The Chery Arrizo 5 PLUS led the mid-sized basic sedan market in the 2022 APEAL Study, while the Chery Tiggo 3X won the mini-SUV category in the 2021 China Vehicle Dependability Study.
Other familiar names among the top 10 include Geely in 2nd place, Changan in 4th, and Jetour (which is a sub-brand of Chery) all residing above the industry average mark of 212 problems per 100 vehicles. MG is placed in 9th place right below the industry average, Oshan (Changan’s sub-brand) at 16th while Haval is at 18th place.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com