Geely to Challenge Prestigious German Trio with Preface

The ambitious Chinese auto giant Geely intends to take on the prestigious German trio with its latest Preface flagship sedan that is set to make its debut later this year.

Related: Geely’s Flagship Preface Sedan Unveiled

The Geely Preface sedan was first previewed as a concept at the 2019 Shanghai Auto Show and underpins the award winning Compact Modular Architecture (CMA) platform co-developed by Geely and Volvo.

Last week, Geely officially revealed images of the production version of Preface, following which the Chinese automaker has now released a commercial for its new luxury sedan. Geely certainly has big ambitions for the Preface; as we get to see it overtaking big names including the F82 BMW M4, C205 Mercedes-AMG C 63 Coupe and the Porsche Panamera in the advertisement.

The ad film opens with the sportier German trio cruising on some scenic mountain roads, passing a sharply-dressed gentleman walking along while holding a helmet. He is then seen getting into a wrapped Geely Preface before firing it up. What follows is quite a bit of spirited driving, as the Preface carves its way through the twisty bends in pursuit of the 3 German cars and over takes the BMW, then the Mercedes and then the Porsche on its way.

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The film ends with visual of Preface joining the prestigious league of German cars which are parked overlooking the picturesque landscape. The CMA text which is also imprinted on the Preface sedan, is then superimposed reminding the viewers than the sedan underpins the same platform which is used by the award winning Volvo XC40.

Geely hasn’t revealed the powertrain options for the Preface sedan; however as per earlier reports it will be powered by a range of engine options including 2.0 turbo, 1.5 turbo PHEV (plug-in hybrid), and a 1.5 turbo MHEV (mild-hybrid). However final details are expected to be released closer to its launch later this year.

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