Honda Atlas has officially launched the BR-V 7 seater SUV in a launch event held in Lahore.
CEO Honda, Shinki Aoyama, while addressing the audience, said:
“The decision to introduce Honda BR-V in Pakistan is primarily to cater big families and diverse roads of Pakistan.”
The BR-V will be available in two grades with prices as follows:
- BR-V i-Vtec – Rs. 22,29,000/-
- BR-V i-Vtec S – Rs. 23,29,000/-
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Looks-wise the BR-V is more in line with the Honda City having a thick chrome slat dominating the front grille. The rectangular double barrel headlamps are decked up high with the grille to give it the SUV stance. The front bumper gets a silver accent bash plate on its lower side and also houses the fog-lamps and a mesh grille. Black cladding skirts the BR-V from all sides while there are horizontal tail lamps connected by the reflector strip, rear spoiler and a bash plate at the rear.
Although the BR-V is a stripped down version compared to international models, Honda Atlas hasn’t cut much in the local variant of the 7-seat SUV. BR-V is equipped with an Engine Immobilizer, Driver side SRS Airbag and ABS with EBD. The i-Vtec S grade also comes with built-in multimedia navigation while the feature is optionally available in the standard i-Vtec variant.
BR-V also offers steering wheel controls, the A/C controls comes as touch buttons unlike the local Honda City which has manual knobs. Rear A/C vents ensures that those sitting at the very end can still have a good traveling experience. The BR-V features nice comfortable seats while the third row is easily accessible thanks to the adjustable second row seats. The third row seats also come with 50/50 split functionality to extend the spacious boot space.
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BR-V comes equipped with a 1.5 liter engine mated to a CVT gearbox, and boasts a claimed fuel economy of 16 kilometers in a liter. The engine develops 118bhp and 145Nm of torque.
Optional equipment includes:
- Multimedia navigation – Rs. 60,000
- Glass Coating – Rs. 13,990
- Modulo Package– Rs. 179,000
Although 7-seaters haven’t seen much success in our market, as evident with examples of Toyota Avanza, Suzuki APV and the FAW Sirius, the BR-V may catch a good number of buyers because of a strong marketing campaign by Atlas Honda and the price vs features of the BR-V.
Compared to the above the BR-V is cheaper than the APV (2,418,000) and Avanza (PKR 2,999,00) and offers much more than the above two both in terms of equipment as well as visual character, thus has a higher chance of getting successful in the market.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
