Isuzu Sets All-Time Sales Record in Australia

Isuzu Australia sold more vehicles in 2023 than in any year, sitting in the top 10 and offering one of the three best-selling vehicles in the Australian market.

Related: Isuzu Celebrates 6 Million Units Production Milestone

Isuzu sold 45,341 vehicles in 2023, up 28.4% year over year, and was Australia’s 10th best-selling brand, beating out the likes of Volkswagen and Nissan despite having only two vehicles to sell. It held a 3.7% share of the Australian new car market, which grew to reach 1,216,780 new passenger and commercial vehicle sales.

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Not only was 2023 Isuzu Australia’s best year, but individually it was also the best year of sales for both of its two models. Isuzu sold 31,202 D-Max pickup trucks, making it Australia’s third best-selling vehicle in the segment behind the Ford Ranger and Toyota Hilux. Sales of 4×2 D-Max were up 36.7% year over year, while 4×4 sales were up 26.4%. The D-Max was Australia’s second best-selling 4×2 pickup beating out the Ranger, though it was significantly behind both the Ranger and Hilux in 4×4 sales.

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On the other hand, the company sold 14,139 units of the MU-X SUV, up 28.7%, and sat just behind the rival Ford Everest in sales (15,071 units), though both were outsold by the Toyota Prado (20,710 units).

Related: Isuzu- Too Good in Southeast Asia, But Struggling in South Asia

Commenting on the achievement, the Managing Director of Isuzu Australia Junta Matsui said:

“We appreciate that it hasn’t been the easiest of years for our two-car brand and the industry overall, with a number of logistical challenges affecting deliveries throughout the year. But with some strategic problem-solving and hard work, we were able to work around these challenges and deliver customer orders as quickly as possible. With the D-Max and MU-X recognized as two of Australia’s most popular and best-value vehicles on sale today, along with healthy levels of vehicle stock landing at dealers locally, we are optimistic that this positive trajectory will continue well into 2024 and beyond.”

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The company surpassed 300,000 overall deliveries and celebrated 15 years on the Australian market in late 2023. Isuzu has sold 311,641 vehicles in Australia between its inception in 2008 and the end of 2023, including 225,145 D-Max pickup trucks and 86,496 MU-X SUVs.

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